We had the good fortune of connecting with Rick Baker and we’ve shared our conversation below.
Hi Rick, can you walk us through the thought-process of starting your business?
My wife passed away from stage IV breast cancer. One of the last things she said to me was, “I’m just sorry that no will ever remember my name.” I promised her that no one would ever forget her name and launched my breast cancer foundation in her name, with the expressed purpose of saving as many lives as possible by giving away free mammograms to those who cannot afford the screening. Since her passing, I have provided over 2500 free mammograms. I could not save Becky, but in her passing, she has saved hundreds of others from the terrible death of breast cancer.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I have had three careers in my 50 professional years. First, as a senior pastor, second as a newspaper publisher, and third, as a best-selling author of three books. I retired when Becky was diagnosed and launched the Becky Baker Foundation, with a commitment to save as many as possible. I have been able to use my background in public speaking, talk radio and writing to further of goal of breast cancer prevention. My fourth book, “The Guy’s Guide to Everything Breast Cancer will be released in March. I am most excited about this book, because it will save lives. Will be available on Amazon and all fine bookstores in the US. What I have learned along the way is that all that really matters are relationships and how we help others. Money or fame do not matter. Becky’s favorite possession in this world was her four karat diamond solitaire ring. However, the moment she passed away and I kissed her still warm forehead, I noticed that her diamond ring was still on her finger. She couldn’t take it with her, although she would have wanted to. Stuff doesn’t matter. Money doesn’t matter. Only relationships. As for the world knowing about me, this is not important. I want the world to know about Becky Baker and her story, so that they will not have to live through the evil disease of breast cancer.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My best friend would be from Chicago and would have only one full day with me in Fallbrook. So… our day would start early, Say, 6am. We would head out of the house on the top of the mountain in Fallbrook with my four hoohahs, and straight to the 3,000 tree avocado orchard where they would seek out that perfect avo, chase the coyotes, rabbits and have their time of their lives! After all, dogs are so much better than most people, aren’t they? I have a sweatshirt that says, “All I Care About are My Dogs and Like Three People.” So true. I would still have to monitor their avo intake however, as the perfect avocado also packs loads of fat that can alter their chiseled frames. After our walk, I would take my best friend to the Fallbrook Coffee Company, where they bake the perfect cinnamon roll and create the best White Chocolate Mocha around. Their outdoor setting is serene and embodies all that is California. No gunshots, screams from victims, or overhead police helicopters. Just quiet. My best friend would be a golfer, so after breakfast, we would head up to The Pechanga Golf Resort in Temecula, just up the road a few miles. This golf course is much more than just a course. It is an experience that my best friend will never forget. The views, the perfect condition and challenge of the course and the wildlife; bobcats, pumas. deer, raccoons, red tailed hawks and even a few bald eagles. Being from the big city, the closest my Chicago friend sees to wildlife would be a squirrel, so this would be a real treat for him. After golf, back to the casa in Fallbrook and change for dinner. But before we hit the house, we stop at the Fallbrook Pet Parlor and grab those home-made treats for my four-legged kiddos. Then, it’s off to San Diego and my favorite of all seafood restaurants: Truluck’s Ocean’s Finest Seafood & Crab. I would order for my friend and we would both dine on the Fresh Florida Stone Crab Claws that are served chilled and pre-cracked with their specialty mustard sauce. Is Ono! After dinner, we walk the Gaslamp and head to Cor di Gelato on Ventura Place, for that perfect ending to a perfect day. Once back at the house, the dogs go crazy. It’s as if I’ve been gone for days. Always happy to see me, never wanting me to leave. Am I blessed or what? My friend has turned in for the night, but I sit on the back patio, with my four doggies at my feet, listening to the silence and realizing how blessed I am. It just doesn’t get any better than this! The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Yes, everything I do is for Becky Baker. She is my inspiration and hero. She was given only three months to live upon her diagnosis, but refused to give up and lived 37 months beyond those three without chemo or drugs.