Meet Lindsay Williams: Small Business Owner & Music Executive

We had the good fortune of connecting with Lindsay Williams and we’ve shared our conversation below.

Hi Lindsay, can you walk us through the thought-process of starting your business?
For years, I had dreamt about starting my own business. During my commutes to work, where I was in the car for 2 hours a day, I started listening to business and entrepreneurial podcasts. I was very inspired and I began to keep a notebook of business ideas. After a few months, I was looking at my list of ideas and realized the common theme was to help women in business. After a few different brainstorm sessions and ideas, I decided to focus on helping women gain the confidence to tell their stories through their personal brand, as well as facilitate a conversation about leadership. In this day and age, where our lives are online in one way or another, I wanted to help women be intentional about how they were positioning themselves online to achieve their personal and professional goals. I launched Be Digable in February 2018 and it has been a very rewarding journey. Especially because I still have my day job, it has been a joy to have something outside of my work.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?

I work with women in all industries and areas of their career and help them create a personal brand strategy to elevate their presence online to achieve their goals. Many people are intimidated about investing in their personal brand, because they feel it is only reserved for influencers or business owners. With how I teach personal branding, I highlight the fact that it isn’t about followers or monetization, but about being more mindful and intentional with how you tell your story online. The benefits of investing in your personal brand include: Showcasing your strengths beyond your resume, building your network, establishing yourself as a thought leader within your industry, building your confidence to go after your goals, and opening you up to new possibilities.

I offer a one day intensive, where I work with clients and we build out their entire personal brand strategy, content themes, and content calendar in a day. I also offer a 30 minute workshop & 18-page workbook (Cloudy To Clarity), that you can do at your own pace, that teaches you how to create your own personal brand statement. And lastly, I offer workshops for businesses or brands on how to build your personal brand.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am born and raised in Southern CA and the worst person to ask this question to, haha. However, living on the westside, I do have a few favorites. One of my favorite breakfast spots on the weekends is Coffee Company in Westchester. It is always so busy on the weekends, so we usually do takeout, unless we go towards the end of the day. The Ramen Joint, also in Westchester is absolutely amazing. It has very limited seating and always a line out the door, so be prepared to wait in line. Del Rey Deli, in Playa Del Rey, is one of the best sandwich spots to visit any day of the week. For a relaxing wind down, I suggest Burton Chace Park in Marina Del Rey. Grab some food and head to the park where you can watch the boats coming in and out and the seals hanging out on the docks.

Who else deserves some credit and recognition?
I have been very lucky to have worked for and with incredible women during my career. I want to shout out four women who transformed my career. Andie D’Avino, who encouraged me to apply for my first full-time position in the music industry and then hired me. I am forever grateful for her guidance and encouragement. Beverly Jackson, who was an incredible example of a dynamic leader with a passion for innovation. She inspired me to always dream big. Neda Azarfar, who pushed me to become the absolute best version of myself in business. I absorbed so much watching how she broke down complex strategies into achievable goals. Dr. Lori Baker-Schena, who has been an amazing mentor, helping me to clarify my goals and recognize my value. Her encouragement continues to inspire me to step into my potential.

Website: http://www.bedigable.com/

Instagram: https://www.instagram.com/bedigable/

Linkedin: https://www.linkedin.com/company/be-digable/

Twitter: https://twitter.com/lindswillyums

Image Credits
Rebecca Peloquin for my personal brand photos/headshots.