We had the good fortune of connecting with Amber Murdock and we’ve shared our conversation below.

Hi Amber, any advice for those thinking about whether to keep going or to give up?
There is a famous saying that says “when you conquer a mountain just find another peak”. I believe that nothing great comes easy and that persistence matters. The minute you find yourself not knowing your “why” in any particular industry, you must consider giving into something that lightens your life’s purpose. Life is too short. Now this is different from just encountering a hard time. In that case, you must keep going. Find that weak step and fix your ‘staircase’. You don’t always have to start from scratch. First, have a blueprint drawing of your steps on what you think it takes to reach that goal and then build each step nail by nail. One by one. If you find yourself faced with failure , find the shaky step and fix it. You’ll know what it is.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
It has been truly a pleasure to watch my business grow from the title of ‘One Safe World Security’ to ‘Who Is She LLC’. This change allows me to not only help empower women in different aspects of life with resources, but it also will strengthen the community in regards to aid in self-protection as well as education. As a black woman and first generation college graduate, my journey has never been easy, but always worth it. My passion for change and a goal in mind to build the bridge and fill the gap of cultural differences we face everyday. Being from a community where violence is most prevalent and witnessing the lives of the innocent being mistreated, I know that there is something that must be done. Our mission is to help and protect the women that raise the children. We believe change must began from the root and that starts with our youth.

Who else deserves some credit and recognition?
Afrika Hardy

Website: www.1safeworld.net

Instagram: _amberworld

Youtube: Amber Murdock

Other: www.whoisshellc.com

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