Meet jayati sinha | Experience Designer

We had the good fortune of connecting with jayati sinha and we’ve shared our conversation below.

Hi jayati, we’d love to hear what makes you happy.
I have recently realized that talking to people about their hopes and dreams and turning them into reality makes me very happy. I think I truly belong in the consulting world because I love hearing stories and experiences of people and helping organizations.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.

The process of envisioning and planning the creation of not only objects and experiences but also systems is what design is about.It is about rethinking how things are done or the way we, for example, use objects or spaces in comparison to past lifestyles. I think that has a huge impact on rethinking and structuring new societal models and teaching people how to progress and adapt to new thinking. Without creativity, we won’t progress into more refined human beings. People don’t realize how much our day-to-day life requires creativity.

I was very young, around 9 or 10 years old, when I realized that I wanted to be in the creative field because of a Disney show I used to watch. I started by just designing Barbie dresses and grew up to learn that there are different kinds of creatives and stumbled upon product design. I liked the idea of dismantling objects. It’s probably because I was a very high-energy kid and I just needed something to do, and sometimes, you know, deconstructing objects was a lot of fun; breaking something to see what’s in there.

I was always that irritating girl who wanted answers all the time. Every time my mom would tell me something, I would always say, “but why?”. So annoying. I was always a rebel who asked too many questions. I was someone who wouldn’t interact with their family members because I asked too many questions, and that’s not something girls do.

I would say that’s where I started. I would just sit in my room and draw things, and it eventually turned into a career. I got to be a creator. I got to be the person who gets paid to ask “why” and “how” etc.

In an ideal world, I would want to make objects that could help people. Of course, that’s not always the case; you cannot always help people. Sometimes you just have to create nice objects that people want to buy. People who have the money to buy them

My personal projects relate to human psychology; how people grow and go through experiences, how people work, and what kinds of things they need when they are being, you know, flawed beings and things along those lines. This is something I really love doing personally.

When I was studying, I got to be part of a craft project where we went to the village that practiced metal crafts, interacted with them, stayed with them for a few weeks, learned the process, and basically redesigned products for them that were more relevant to current times. That was one of the most important projects because it gave me a purpose for my work, and it made it much more than designing pretty objects.

Working with the artisans who clearly did not get paid enough for the beautiful products they made me feel horrible about the lives they had to live. Beautiful objects should be made in beautiful conditions and not the ones they were made to live in.

After that, I got to be part of a homeless housing initiative in Los Angeles during my Masters, where we got to visualize what the future of homeless housing could look like and how we could make it better. This concept could be used in India, which was encouraging and made me work on this project even more.

During my time at fuseproject in San Francisco, I got to be part of a COVID ventilator project, which was extremely valuable to me since I’ve always wanted to do something in the healthcare industry. Getting to work with people who save lives for a living is always such an honor and something I want to do in the long term, and this was my opportunity to be part of something big. When people were quarantining at home and feeling helpless, I felt very lucky to be able to be part of this project.

I have recently joined Fjord’s San Francisco office and am looking to work on some impactful projects here as well. One day, with knowledge and experience, I want to be able to help make lives better in a more impactful and real way.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

I love Los Angeles and San Diego.

If they were visiting LA, the first place I would take them would be “egg-slut” for breakfast, then head to Rodeo Drive, LA’s Farmers Market & The Grove, and eat at In ‘n’ Out Burger. Check out the Bradbury Building, The Last Bookstore, Grand Central Market, and Angel’s Flight Railway; maybe get tickets for a Hollywood Studio Tour.

Spend some time in Santa Monica or Venice Beach and end your day at Griffith Observatory with a beautiful view of the city.

Who else deserves some credit and recognition?
I would like to dedicate it to the people at the Dhokra craft cluster in Betul, Madhya Pradesh, India. They have inspired me to work for social impact and help as many people realize their full potential as possible.

Website: www.jayati.design

Linkedin: https://www.linkedin.com/in/jayatisinha/

Youtube: https://www.youtube.com/Jayatidesign