We had the good fortune of connecting with Tasha Featherstone and we’ve shared our conversation below.

Hi Tasha, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
The most important decision that’s contributed to my success is deciding to CONSTANTLY step out of my comfort zone. For me, that was putting myself in front of people and talking to people face to face. I have always been more of a behind the scenes type of girl, so attention tends to make me uncomfortable. However, that’s exactly what my business needed from me. As soon as I stepped out from behind the curtains, opportunities and blessings started pouring in left and right! It would be a snowball effect of opportunities. For example, I reached out to be a designer in a fashion show here in Vegas. Once I arrived at the designer and model call, the coordinator asked me to walk in the show. This absolutely terrified me, but I said yes anyway. That one decision to say yes, connected me with photographers that asked me to do photo shoots for them. It connected me to other models that I have used in my brand photo shoots as well as other fashion shows. It connected me with a DJ in Chicago for a brand collaboration. And so many other great things that came from just that ONE yes. Ever since then, I continued to put myself out there more and in return more and more doors are opening for me!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
STFU is an edgy urban clothing brand with bold and creative designs, carrying over 500 items for women & men that grasp the attention of everyone who sees it. It’s for the person who is bold and confident with who they are. You’re living your best life and all the naysayers can STFU!

STFU started because I was fed up.

As much as I smile and try to make others happy, I deal with managing my depression on a constant basis. Not wanting words to come out of my mouth or just wanting to lay in bed and silently cry all day. Wishing to not wake up… I carry a lot of shame for not standing up for myself in different situations. For constantly letting myself be taken advantage of by different people. For not having my own voice… This is why STFU is so powerful to me. Cause it came at a time where I started to find my voice. Where I started to stand up for myself and speak up. Promising myself to never be silenced again.

Once you realize everyone has an opinion for or against whatever it is you want to do, you stop caring and “do you” unapologetically! It’s your life to live. Everyone should express their individuality freely. We just want to be a tool for the movement.

The designs you find are going to be loud, bold, and unapologetic. I want everyone to feel that type of confidence and power. Let us help you feel self-confident and make a major statement!

Who else deserves some credit and recognition?
I would love to shout out my family and friends for all their encouragement and support over the years. Each person in my life has helped me in some way shape or form. I wouldn’t have gotten this far in life if it wasn’t for my support system! Whether it was words of encouragement, financial support, shopping with my brand, sharing my posts, connecting me to resources, etc., it all meant so much to me. I appreciate every last one of you!

Website: stfudesigns.com

Instagram: instagram.com/stfudesigns

Twitter: twitter.com/stfudesigns

Facebook: facebook.com/stfudesigns

Youtube: youtube.com/stfudesigns

Other: Tiktok.com/@stfudesigns

Image Credits
DruskiMedia PhotoSphere Studios Tasha Featherstone

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