We had the good fortune of connecting with Jose Tapia and we’ve shared our conversation below.

Hi Jose, we’d love to hear about how you approach risk and risk-taking
I believe risk-taking plays a huge role when chasing a dream, you’re willing to risk it all for something no one else can see other than yourself. Thanks to risk-taking i am where i am today, while other people would go out to party or spend money on luxury clothes i would invest every single dollar i made into building my business or stocks. See the more money you have the less you wanna work you also get tempted to start buying nicer things. By investing all my money I started to fool my mind into thinking I was still broke therefore it meant I had to work even harder, the more I started to make the more I invested. It’s a endless cycle that’s kept me consistently wanting to work even harder towards my goals.

Let’s talk shop? Tell us more about your career, what can you share with our community?
What sets me apart from others is I won’t give up just because someone turns me down, I have something inside me that refuses to give up and it’s what’s kept me going 4 years in a roll. The thing I am most proud of is knowing I’ve inspired hundreds of people thanks to my hard work and consistency to also believe in themselves and chase their own dreams. A tough lesson I’ve learned in my journey is to never depend on anyone to do anything for you, you must remember this is your dream not theirs, you want something make it happen! By reading my story I want people to know no matter where you come from or how bad your situation is you have the power to overcome anything if you put your mind to it and stay consistent. I come from Watts, CA and i started my brand from scratch with little to no money 4 years ago now it’s a starting to become a global brand.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Watts is really small there’s honestly nothing much to see other than the Iconic Watts Towers formerly known as the “Nuestro Pueblo Towers”. I believe that’s the number one reason people from my city tend to get overlooked therefore I have made it my mission to change that. One day I want to be able to bring resources into my city to be able to built more recreational centers, gardens, and things that will help the world see the beauty Watts has to offer.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would hate to single anyone out because there’s been a lot of people that have contributed towards my success in one way or another from childhood friends to high profile celebrities. But if I had to dedicate my shout-out to one person I would give it to both my parents. Thanks to them I’ve had the courage to keep working past all those countless sleepless nights, stress, anxiety, self doubt, broke days, depression. While alot of people came and left my parents have been there through it all giving me that extra push I’ve needed every time I’ve felt like giving up. So this shout out is for you Mom and Dad.

Website: www.zapatosbrand.com

Instagram: @_eldeloszapatos

Other: My second Instagram strictly for my brand is – @zapatosbrand

Image Credits
Gilberto Tapia (ShotsbyGil)

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