Meet Charlie (Jincheng) Shi | Graphic Designer

We had the good fortune of connecting with Charlie (Jincheng) Shi and we’ve shared our conversation below.

Hi Charlie (Jincheng), is there something you can share with us that those outside of the industry might not be aware of?
The attention to detail that my industry requires is probably the secret menu in many outsiders’ eyes. As a graphic designer. I am constantly looking at impressions of visuals when I am exposed to my surroundings. Whether it’s a piece of a flyer on the ground or a signage next to the sidewalk. A pedestrian might look at the signages for wayfinding information. Graphic designers, on the other hand, might be looking at the distance between two letters in a word before even reading what the sign says.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
In the long run, I want to try more design expressions in different fields. To be more specific, language, text, and symbols themselves are the objective carriers of information. How designers can change their appearance and thus change the way audiences receive this information is the direction I want to explore. A while ago I read Experimental Jetset’s publication “Full Scale” and saw a sentence*: Under these conditions, even a sentence, puts on a face, and this face resembles that of the sentence standing next to it in this way, every truth points manifestly to its opposite. Truth becomes something living; it lives solely in the rhythm by which statement and counter-statement displace each other, in order to think of each other. I am proud that I can always see something different, some unique connections between different scenes, objects, or people. This ability gives me the ultimate inspiration to put ideas and visual art together to create stories, experiences, and art works.

In the field of visual dominance, the same object has different meanings in different environments. As a cross-industry and cross-media bridge, graphic design has many new possibilities in different contexts, cultures, and groups. The direction of future development is also multi-faceted and integrated. Currently, I am very interested in how can food involves with a designed experience.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Eat: Cotogna San Francisco Hike: Lands End Trail
Coffee: Andytown Coffee Roasters
Visit: SFMoMA, Heath Ceramics

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

I cannot talk about who I am and what I do without mentioning my education. Communication with my college instructor was one of the things I miss most in my four-year College program at ArtCenter. It opened a brand new gate for me to learn how to think as a designer.

Where all of this happened, Los Angeles is like a big world composed of small worlds of many different energies. The cultures and residents of different regions all have their own unique characteristics, which also changed how I was inspired.

In fact, most of my homework and design were done in various coffee shops in different parts of the city. To me, the sound of tableware colliding and conversations with strangers stimulated my brain and help me generate fresh ideas from time to time. As a matter of fact, I think the combination of the school, the environment, instructors, classmates, the weather, and even the people I met on the street, all the things I saw educated me to form my own way of designing and thinking.

Website: charlieshi.info

Instagram: https://www.instagram.com/old.char/

Linkedin: https://www.linkedin.com/in/charlie-shi-285035208/

Image Credits
Designer : Charlie (Jincheng) Shi