Meet Averi Eckert | Music Producer, Songwriter, Audio Engineer

We had the good fortune of connecting with Averi Eckert and we’ve shared our conversation below.

Hi Averi, what was your thought process behind starting your own business?
The process that has led to PAPERCOMPANY has been a long string of small decisions to best achieve success in the music industry. I started playing guitar at 17, a year later entered college and felt a calling towards music. I studied Audio Engineering and Music Business. I then built a professional mixing studio in Detroit Michigan and found a lot of success as an audio engineer. However my true passion was always producing. Once I realized how much money I could make as a producer, I began to transition my career building a catalogue of work produced for other artists. Being a producer in the industry you can make money right away, if talented, with very little overhead. Whereas an artist, even one who is talented, has a much larger task of selling both themself as the “artist” and their music, often relying on the grace of a donor, label, or self funding in order generate revenue.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My art is the catalogue of work under PAPERCOMPANY. I found music my last years of high school at a very dark time in my life. I had lost passion in a previous interest that left me with a lack of purpose just before asking the major questions of what to do with my life when entering college. I felt a calling towards music but, honestly, I was very new to it and not too naturally gifted. I decided to learn guitar and played in a band started with my friends. That is how I discovered audio engineering, and being new to music, I figured that was a career in the industry that I didn’t feel like I had a late start to. But most of my time was consumed making music and I eventually became decent enough for people to start noticing me, by this time I was a junior in college. I spent most of college locked in my bed room, later studio, with no social life, minimum sleep all while attending school and working at guitar center part time. I divided my time between studying guitar, piano and producing as much as possible. When lockdowns happened in 2020 I lived in the studio I had co-built with a friend, that was my excuse to produce day and night from when I woke up to until I was exhausted. I got a lot better at that time. I then moved from Detroit to Arizona and In Arizona an artist I was producing for got signed to a start up label based in LA. After 5 months I left AZ and found myself in Los Angeles, by this time I was 2 years graduated college and working full time between producing and engineering. Los Angeles Is when my career took to the next level and it has been a learning process with incremental success ever since.

Musically, PAPERCOMPANY is focused on the new modern sounds of production. Every song is written and produced specifically for the artist to give them their own unique sound. My goal as a producer is to be distinct yet easy to digest, along the cutting edge of production but still appealing to the general public across genres.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Most of my friends enjoy nature so I’d definitely plan a trip for a National park or Joshua Tree. Locally, I would make sure they see all the tourist attractions that they are interested in. Then probably take them to Barney’s Beanery cause it is similar to the dive bars back home. Then the beaches in Malibu, and the rock climbing gyms.

Who else deserves some credit and recognition?
My manager and business Partner Sean Grand, a true friend and a person in this industry that is trustworthy, consistent, and resilient.07

Website: https://artists.adjacent.la/papercompany

Instagram: https://www.instagram.com/papercompanymusic/

Other: https://open.spotify.com/playlist/3N4Vw8b1Jo4S0Zf1BeMoAF?si=89f94d29b6004a04 https://www.youtube.com/playlist?list=PLoiqi6OhAOywV1JKL9fbqEkr0nphUbmp3