“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

Lindsey Garcia | Permanent Makeup and Fine-Line Tattoo Artist

In both my personal and professional life, equity and fairness matter most to me. That is why in my business, my aim is to redefine tattooing as luxury service, without the hefty price tag. By being both a permanent makeup and fine-line tattoo artist, I am working extremely hard to keep my menu of services the highest quality, while keeping my rates accessible for the broader community to enjoy. Read more>>

Lisa Ly | Founder & CEO

There are many principles that I hold close to my heart, both in my approach to business and life in general. If I had to say which one matters most to me, it would have to be integrity. In my opinion, integrity is everything. It’s important to me because it completely demonstrates a person’s character – their perspectives on the world and the morals they carry. Read more>>

Jakita Morgan | We are the Zeta Amicae of Los Angeles

As the Zeta Amicae President I’m honored to speak on behalf of the organization. The Zeta Amicae of Los Angeles stands on the same principles as our Zeta Phi Beta Sorority Inc. friends which are Scholarship, Service, Sisterly Love, and Finer Womanhood. It is extremely important for our auxiliary to make an impact by serving the community. Read more>>