We had the good fortune of connecting with James Moseley and we’ve shared our conversation below.

Hi James, can you walk us through the thought-process of starting your business?
I really wanted to start Sister Betsy’s Surf Wax because of the deep passion I have for all things surfing and knew I wanted to bring something unique and exciting to the surf industry. When I worked in a surf shop in high school I felt like a lot of the trail blazing brands were a little out dated and thought maybe if I felt like this, perhaps other people could potentially want a little essential spice to their surf sessions.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I believe what sets our surf wax a part from others is the soul within the brand. Our unique packaging in a hexagon shape is like no other in the world. Our scents are delicious and refreshing that delivers new notes to surfers in and out of the water. Lastly our newest formula is sourced from brazil which is home to the sacred ingredients to a very tacky wax that all pro surfers know and trust! Ive gotten where I am today by staying persistent and cherishing every little moment along the way. Being an entrepreneur has been emotionally difficult and but hanging on to the highs makes up for the low moments!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I know I would of found a way to where I am at today, but a big encouragement was from the former CEO of Surfline which is the biggest company in the surf industry that has live cameras all around the world showing surfers the best surf spots and when they are at their best. Kyle Laughlin had come across the page on instagram and followed which lead me to reaching out to him on linkdin. Soon after we had hopped on a zoom call and had the opportunity to partner with Surfline for promotions and product reviews!

Website: www.sisterbetsy.com

Instagram: https://www.instagram.com/sisterbetsyssurfwax/?hl=en

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.