Meet Talia Boone | CEO and Founder of Postal Petals

We had the good fortune of connecting with Talia Boone and we’ve shared our conversation below.

Hi Talia, how did you come up with the idea for your business?
I am the CEO and Founder of Postal Petals. I was first introduced to arranging flowers a few years ago. It began with me wanting fresh flowers in the house and being curious about what kind of arrangements I could create on my own. Almost immediately, I fell in love with it. It was so calming and relaxing that I started to look forward to the hour or two that I would get to arrange flowers and just decompress and quiet my mind. It became my go to form of self-care and a way to relieve stress.

Two months into quarantine in 2020, I was super stressed and desperately in need of a floral fix to ease my nerves as the walls in my home began to close in on me. I needed fresh flowers but the LA Flower Market was closed due to the lockdowns. After looking around online for other ways to get my hands on some flowers, I came across a flower wholesaler who shipped large volumes of flowers to clients like florists, event & wedding planners, etc. all around the world. I just cold-called him hoping to convince him to reduce his minimums and ship me a small order of flowers that I could arrange at home.

Through that conversation, I learned about the obstacles that prevented him from accommodating my request, but by the end of our 2-hour call my mind was spinning. I realized that what I wanted didn’t exist but that could be an opportunity for me to possibly fill a hole in the marketplace. I immediately went to work putting together a wireframe for what the business could look like. That was in May 2020. By late July we launched in beta with nearly 20 domestic farm partners signed up to ship for us. Today, we’re shipping flowers all across the country.

What should our readers know about your business?
I am the CEO and Founder of Postal Petals. I was first introduced to arranging flowers a few years ago. It began with me wanting fresh flowers in the house and being curious about what kind of arrangements I could create on my own. Almost immediately, I fell in love with it. It was so calming and relaxing that I started to look forward to the hour or two that I would get to arrange flowers and just decompress and quiet my mind. It became my go to form of self-care and a way to relieve stress.

Two months into quarantine in 2020, I was super stressed and desperately in need of a floral fix to ease my nerves as the walls in my home began to close in on me. I needed fresh flowers but the LA Flower Market was closed due to the lockdowns. After looking around online for other ways to get my hands on some flowers, I came across a flower wholesaler who shipped large volumes of flowers to clients like florists, event & wedding planners, etc. all around the world. I just cold-called him hoping to convince him to reduce his minimums and ship me a small order of flowers that I could arrange at home.

Through that conversation, I learned about the obstacles that prevented him from accommodating my request, but by the end of our 2-hour call my mind was spinning. I realized that what I wanted didn’t exist but that could be an opportunity for me to possibly fill a hole in the marketplace. I immediately went to work putting together a wireframe for what the business could look like. That was in May 2020. By late July we launched in beta with nearly 20 domestic farm partners signed up to ship for us. Today, we’re shipping flowers all across the country.

Who else deserves some credit and recognition?

I’d like to shoutout Darrel Green because he is an important figure in my professional journey. My time working with him was like the best business school EVER! The hands-on experience I got, along with the knowledge and network I built simply cannot be matched. Add to that the fact that he was a man of great character who taught me in real time that ethics were far more important that income. He taught me that it’s okay to choose people over profits and that being in business isn’t all about making money, it’s about the people you serve and support along the way.

I met Darrel while I was working in the PR department at the then Washington Redskins. I was living away from home for the first time and knew absolutely no one. He, his wife and their extended family took me in and became the family I didn’t have there. When I left the Redskins, I began working from him and flourished under his guidance.

Website: https://www.postalpetals.com/

Instagram: https://www.instagram.com/PostalPetals

Linkedin: https://www.linkedin.com/in/talia-boone/

Twitter: https://twitter.com/PostalPetals

Facebook: https://twitter.com/PostalPetals

Image Credits
Workout: a hike at Los Leones and an Orangetheory class Brunch: Laurel Hardware or Nic’s on Beverly Chill Time: an easy, little set up at the beach in Malibu. Grab my beach sheet, pack a special beverage or two, then swing by Whole Foods or Erewhon for yummy snacks. Can sit there for hours just talking, laughing and enjoying the simple pleasure of friendship Dinner: Soulmate on Robertson or Pura Vida on Santa Monica Blvd