We had the good fortune of connecting with Oliver Goulden and we’ve shared our conversation below.

Hi Oliver, we’d love to hear more about how you thought about starting your own business?
We started FounderSix primarily to address the challenge of high customer acquisition costs that brands face today. Our approach involves partnering with influencers, offering them equity to leverage their organic reach for launching brands without the need for significant marketing expenditures. This strategy aims to achieve a $10 million revenue milestone with minimal marketing spend, given that customer acquisition costs are continually rising due to increased competition.

Additionally, we observed that many creators launch their own brands but often fail due to a lack of authentic brand storytelling and entrepreneurial experience. Our solution provides the necessary infrastructure and support for creators to successfully run a business, combining the power of authentic branding with efficient operations to ensure success.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
FounderSix stands out for its innovative approach to addressing the rising costs of customer acquisition. Our unique model partners with influencers, offering them equity, enabling us to launch brands with minimal marketing expenses. This strategy not only conserves resources but also capitalizes on the influencers’ organic reach, setting us apart in the competitive market.

We’re most proud of our ability to support creators lacking business acumen by providing them with a solid infrastructure for success. Our journey wasn’t easy; we faced the challenge of balancing financial constraints with the ambition to grow. Backed by a venture capital firm from the start, we meticulously planned our financial strategy, which allowed us to overcome these hurdles.

Risk-taking has been integral, with my background of embracing calculated risks shaping the company’s journey. We’ve learned the importance of authenticity and trust, which have become the cornerstones of our relationships with partners and talents.

Our global perspective, derived from a diverse upbringing, has infused FounderSix with a unique approach, leveraging multicultural insights for broader appeal. We want the world to know that FounderSix is more than a business; it’s a revolution in brand creation, emphasizing efficiency, authenticity, and a global outlook. Our ultimate goal is to achieve recognition and validation from a multinational corporation, marking a significant milestone in our innovative journey.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend were coming to visit, I’d ensure their week in Los Angeles encapsulated the essence of its diverse cultures and vibrant landscapes. We’d kick off with a relaxing day at Santa Monica Beach, transitioning to a stunning sunset dinner at a beachfront eatery. The following days would weave through the city’s dynamic offerings: a hike up Runyon Canyon for breathtaking views, a stroll through Hollywood, and a culinary journey in Little Italy, where authentic Italian cuisine awaits. Our exploration would also lead us to Downtown LA, showcasing its rich arts scene at The Broad Museum and the historic vibes of the Grand Central Market.

Venturing beyond the city’s core, a day trip to Malibu would offer both beach serenity and exquisite dining by the ocean at places like Nobu Malibu. The cultural immersion would continue in Koreatown with a traditional Korean spa day, followed by an evening of Korean BBQ. Our adventure would culminate in a leisurely day visiting the Venice Canals and perusing shops on Abbot Kinney Boulevard, topped off with a farewell dinner at Gjelina. Throughout the week, we’d keep an eye out for local events and pop-ups, fully embracing the dynamic energy that makes Los Angeles a treasure trove of experiences.

Who else deserves some credit and recognition?
Absolutely, I must give a huge shoutout to my co-founder, Pieter Wittgen. Pieter has been a cornerstone of FounderSix, bringing unparalleled insights and a relentless drive for innovation. His strategic genius and operational know-how have been critical in our journey. Pieter’s dedication and vision have been fundamental to our success, and he deserves immense recognition for his role in our mission.

Website: https://foundersix.com/

Instagram: https://www.instagram.com/foundersix/?hl=en

Linkedin: https://www.linkedin.com/in/oli-goulden-21841b14/?originalSubdomain=hk

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