Meet Manuela Seve | Founder and CEO of alphaa.io

We had the good fortune of connecting with Manuela Seve and we’ve shared our conversation below.

Hi Manuela, how has your perspective on work-life balance evolved over time?
As a founder, staying at your best means finding ways to calm your mind and embrace the chaos. I make it a point to carve out personal time whenever possible. Endurance sports and mindfulness practices have been crucial for maintaining my sanity, especially during hectic travel and nonstop meetings. Hot yoga, meditation, saunas, cold showers, and cycling are my go-to activities for recharging, allowing me to fulfill my responsibilities without burning out. I know it sounds cliché, but the “woo-woo” stuff really does work. Ultimately, it’s about wholeheartedly surrendering and executing your vision with clarity and focus.

This year, alphaa.io hosted an unforgettable wellness event during SXSW, in partnership with Shannon Shiang, MetaBurnett, DCG Media, and actor and environmentalist Adrian Grenier. Adrian graciously welcomed us to his stunning Kintsugi Ranch, where over 200 guests were treated to a day of pure rejuvenation. Our attendees indulged in luxurious spa treatments, peaceful meditation sessions, and explored captivating art installations. The event also featured pop-up shops, inspiring talks, live music, and an array of delicious, healthy bites—all curated from our network of incredible ESG-friendly brands. The atmosphere was nothing short of magical, uniting our vibrant community in a true paradise. Many guests described the experience as “life-changing,” a testament to the profound impact of our collective efforts in promoting wellness and sustainability.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Alphaa.io is a women-led tech company powered by blockchain. We have developed a tried and true formula to boost brand’s community engagement powered by immersive experiences and cutting-edge technology. Our ESG-centric strategy prioritizes clients that are using tech to build a better world. Alphaa.io draws inspiration from the financial term “alpha,” which signifies achieving superior returns relative to the risk taken—essentially being an outlier in performance. The “io” suffix connects it to advanced technology, embodying a trendsetter that is revolutionizing the field with innovative approaches and a fearless attitude towards failure.

As we build our client portfolio, we see the Alphaa.io community as influential in creating a better future, more focused on efficiency, social and environmental responsibility, and traceability. This year, we launched a worldwide Passport that uses our global network to connect major events with local brands, partners, and communities to boost foot traffic and awareness. We have also watched our fan engagement strategy take off via our partnerships across industries, and we have seen a huge potential in the sports industry. So far we have created fan engagement experiences for NBA and soccer teams. Our platform allows teams to gamify the fan experience every step of the way. This year, we have watched our fan engagement strategy take off via our partnerships in the sports industry. And we are just getting started. So far we have created fan engagement experiences for two NBA teams, and we’re currently working on a rollout for The Royal Belgian Football Association.

We are rapidly expanding in every sector: bigger clients, bigger sponsors, bigger investors. And it’s all because of the team we have built and the strong sense of community around what we do. In 5 years, we envision a more inclusive world where we not only succeed in everyone knowing our name, but we also bring other female founders and funders along with us.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Abbott Kinney in Venice has all you need—like Ōwa, hands-down my favorite Japanese restaurant. For hiking, I love the trails and beach at Will Rogers State Park.

Who else deserves some credit and recognition?
This past year alphaa.io gained a very important team member, the author and illustrator Maiana Rose. Maiana brings our big ideas and tech-heavy tools to life via her playful and personable illustrations. She is the aesthetic behind our iconic scavenger hunt maps for SXSW, Art Basel Miami, Zona Maco, and more. She also plays a key role in helping develop visuals for our custom brand loyalty programs. We first collaborated with Maiana when we minted an NFT for her illustrated book, Oh, The Dudes That You’ll Date. Since then, our partnership and friendship has blossomed. We are gearing up to announce our biggest and most exciting collaboration this summer.

Website: https://alphaa.io

Instagram: personal: https://www.instagram.com/manuseve/ alphaa.io: https://www.instagram.com/alphaaio/?hl=en

Linkedin: https://www.linkedin.com/company/alphaa-io

Twitter: https://twitter.com/alphaa_io

Facebook: https://www.facebook.com/AlphaaInc/

Image Credits
All images courtesy of Manuela Seve and Alphaa.io.