We had the good fortune of connecting with Conor Jaafari and we’ve shared our conversation below.

Hi Conor, can you walk us through the thought-process of starting your business?
When i was a little boy i found coziness in my beloved teddy bear. It was my faithful companion, bringing me comfort and joy! As I grew up, I realized the immense power of coziness, how a simple snuggle could turn even the worst day into something magical.

Inspired by these cherished memories, I embarked on a mission to spread the warmth of comfort to all. My mantra became, “I love cozy,” and I set out to help others rediscover the joy of coziness. What began as a small, intimate crew blossomed into a thriving community known as Cozy Crew Club.

Initially, our focus was on creating the coziest blankets imaginable. However, as we grew, we realized that coziness is a lifestyle. It’s about embracing comfort in every aspect of life. This realization led us to expand our product line to include snug rompers, personalized products, and more.

Today, Cozy Crew Club is not just about products; it’s about creating a sense of community and connection. We strive to connect people from all corners of the globe through the universal language of comfort and coziness. Whether it’s a cozy romper for your little one or a personalized blanket for yourself, our mission remains the same: to bring a touch of magic and warmth into everyday life.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets you apart from others, and what are you most proud of or excited about?

At Cozy Crew Club, our vision is to redefine modern motherhood by empowering young mums to effortlessly style Generation Alpha. We’re more than just a brand; we’re the ultimate destination for moms seeking comfort, connection, and chic style.

I’m incredibly proud of achieving our goal of reaching influential figures. Recently, we sent custom pieces to Kourtney Kardashian, which were featured on the Kardashians’ show on Hulu. Knowing that such influential people love and use our brand is a huge achievement and a testament to our commitment to quality and style.

How did you get to where you are today business-wise? Was it easy? If not, how did you overcome the challenges?

It hasn’t been easy. It took earning both a business degree and a master’s degree to lay the foundation. From there, it required years of relentless hard work, often working seven days a week during busy periods. Every moment has been a learning experience, and I still feel like I’m just getting started on this journey.

We’ve faced numerous challenges, from print and product failures to logistical hurdles. Overcoming these challenges involved analyzing data meticulously—whether it was a color issue, print flaw, or garment malfunction—to ensure we continuously improve.

What lessons have you learned along the way?

Three key lessons stand out: First, trust in yourself and your vision, even when faced with setbacks. Second, embrace failures as opportunities for growth and learning. Third, surround yourself with mentors and a supportive network—they’re invaluable in navigating the ups and downs of entrepreneurship.

What do you want the world to know about you or your brand and story?

I want the world to know that Cozy Crew Club is just getting started. In ten years, we envision becoming a worldwide brand synonymous with comfort, style, and community. Together, we’re not just creating cozy moments; we’re fostering connections and building a brighter, cozier future for mothers, babies, and the world they share.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Embark on a week-long journey through iconic LA spots and celebrity haunts starting with breakfast at The Ivy, then explore Hollywood Boulevard and Griffith Observatory. Indulge in In-N-Out Burger for lunch and dine glamorously at Chateau Marmont. Discover Rodeo Drive’s luxury, enjoy lunch at Spago, and cocktails at Sunset Tower Hotel. Experience Malibu with breakfast at Malibu Farm, Nobu Malibu for lunch, and the Getty Villa. Dive into arts at The Broad and Grand Central Market’s food trucks, then SUR Lounge for dinner. Hike the Hollywood Sign, picnic at Runyon Canyon, and see the Hollywood Bowl. Melrose Avenue for shopping, Craig’s for lunch, and the Petersen Automotive Museum. Brunch at The Bungalow, walk Venice Beach, and relax at Venice Canals, ending with sunset drinks at Hotel Erwin’s High Rooftop Lounge.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Absolutely, this year I embarked on a mentorship program with ‘The Nest’, an incredible organization that provides 360-degree business advice, support, and guidance specifically for brands, retailers, and manufacturers of maternity, baby, and children’s products. Through their mentorship, I’ve gained invaluable insights into sustainability and ethical practices, which are crucial to our mission at Cozy Crew Club.

I want to give a heartfelt shoutout to Nicola Perring, the founder of The Nest. Nicola has been an extraordinary mentor, teaching me so much in just the last six months about creating an ethical baby brand that leaves its own positive handprint on the world. Her guidance and expertise have not only encouraged me but also motivated me to embark on this next chapter of growth with confidence and purpose.

Thank you, Nicola, for your unwavering support and dedication to fostering sustainable and conscious business practices within our industry. Your mentorship has been instrumental in shaping the future of Cozy Crew Club, and I am incredibly grateful for your mentorship and friendship.

Website: https://www.cozycrewclub.com

Instagram: https://www.instagram.com/cozycrewclub

Linkedin: https://www.linkedin.com/in/conor-jaafari

Twitter: https://www.twitter.com/cozycrewclub

Facebook: https://www.facebook.com/cozycrewclub

Youtube: https://www.youtube.com/channel/UCE-sbn_djDGz5idXgUwCsLw

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