We had the good fortune of connecting with Jasmine Jamison and we’ve shared our conversation below.

Hi Jasmine, we’d love to hear more about how you thought about starting your own business?
My thought process behind opening She Beauty was rooted in a passion for beauty and the desire to create a space where individuals could feel empowered, confident, and valued. It was about offering high-quality services and products while building a community that celebrates individuality and creativity. The goal was also to create opportunities for other beauty professionals to grow by providing booth rentals and fostering a collaborative environment.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At She Beauty, our slogan, “She who walks with purpose and leads with passion,” truly embodies the spirit of our brand. What sets us apart is the intentionality behind everything we do, from providing top-tier beauty services to fostering an empowering environment for both clients and beauty professionals.

One of the things I’m most excited about is the expansion of She Beauty, particularly as we take our talents to Beverly Hills at Applemints Dental & Cosmetic Spa, thanks to Dr. Helene Julius. This new chapter marks significant growth for us and speaks to the dedication and passion we bring to the industry.

Getting to where we are today has not been an easy journey. There were many challenges along the way—especially balancing my role as a business owner after starting at such a young age. I’ve faced setbacks, but my determination to push through and stay true to my vision helped me overcome those obstacles. I’ve learned that patience, resilience, and having a strong support system are key to long-term success.

I want the world to know that She Beauty is not just a business; it’s a space where purpose meets passion, and where everyone is encouraged to embrace their unique beauty. My journey from running my first boutique to now owning a thriving beauty business has been one filled with growth, and I’m incredibly proud of the legacy we’re building.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend visited, we’d spend a lot of time on Lake Guntersville—boating, jet skiing, and just relaxing. We’d also grab dinner at Big Mike’s Steakhouse and enjoy some incredible lake views. For a change of pace, we’d head over to Huntsville to checkout their rooftop bars and enjoy some city vibes. We would the spend a day exploring Guntersville State Park with hiking, a picnic, and fishing. The scenic views of the mountains and lake create a perfect backdrop for a day in nature. And of course we would take a two day trip to Atlanta! Start with some shopping, then explore local museums like the High Museum of Art. For dinner, try a few trendy restaurants and spend our nights enjoying the vibrant the city. Ending the trip with one last boat ride on the lake, enjoying the peaceful surroundings before heading out for a relaxed dinner and reminiscing about the week.

This blend of lake life, city rooftop vibes, and a quick trip to Atlanta makes for an exciting and diverse getaway!

trip to Atlanta would be a must, since it’s only a few hours away. where we’d shop, visit museums, and experience the nightlife. We’d wrap up the trip back at the lake, enjoying the peaceful atmosphere one last time before a cozy farewell dinner.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout would have to go to my mother and my grandmother. My grandmother, who passed away from cancer in 2014, was a huge influence in my life and always encouraged me to have faith, anything is possible with God. Her strength and resilience inspired me to follow my passion and to start my entrepreneurial journey as a boutique owner like we spoke about right before her passing. I was only 21 years old at that time and had no clue on how to run a business or where to even start. But God and my praying mother was all I needed, and Google! My mom is my superwoman, her unconditional love and support has got me through every obstacle thrown my way. Now, years later, I’ve grown from those adversities and I’m not only the owner of a better version of my first boutique, but also the proud owner of a beauty shop. Their love and support has been the solid foundation of my beautiful career path.

Website: https://www.shebeautylab.com

Instagram: @jasmine_jamison

Facebook: Jasmine Jamison

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@shebeautylab
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