Meet Xinyi (cherry) Qu | Designer & Project Manager

We had the good fortune of connecting with Xinyi (cherry) Qu and we’ve shared our conversation below.

Hi Xinyi (Cherry), why did you decide to pursue a creative path?
I pursued a creative career because I’ve always been drawn to the power of design and creativity to solve problems, connect people, and create meaningful experiences. Growing up, I loved organizing activities and bringing people together—I found so much joy in creating moments where people could collaborate, connect, and feel part of something bigger. Over time, I realized that design has the same ability: it’s not just about aesthetics; it’s about fostering connection, telling stories, and addressing real-world challenges in innovative ways.

My creative path started with a foundation in architecture and real estate development, where I gained the technical and strategic skills to bring ideas to life. But as I worked on larger-scale projects, I began to feel a pull toward something more personal and impactful. I wanted to focus on people and their experiences—how design could directly improve their lives, bring communities together, or amplify cultural identity. This realization led me to explore interior design, creative project management, and community-building initiatives, where I could combine strategy, creativity, and leadership.

One pivotal project was the Fabric Culture Village, where I co-designed a master plan to support traditional fabric production while addressing modern needs like childcare and economic sustainability. This project reinforced my belief in the transformative power of design—not just as a visual or functional tool, but as a way to empower communities and preserve cultural traditions. Another defining experience has been my work with Nomad Theater, where I’ve been able to use design and strategy to help build a thriving creative community.

For me, pursuing a creative career is about more than just making something beautiful—it’s about making something meaningful. It’s about using creativity to connect people, celebrate their stories, and create solutions that make a difference. That’s what drives me every day and why I chose this path.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My work as a Creative Project Manager, Designer, and Creative Strategist is driven by a desire to connect people, celebrate cultural heritage, and solve complex challenges through design. I specialize in projects that integrate community building, storytelling, and purpose-driven design, and my career has been shaped by a continuous process of exploration, reflection, and growth.

One of the things that sets me apart is my ability to blend cultural storytelling with strategic execution. I’ve worked on a range of projects, from large-scale interior designs to branding and event campaigns, and my goal is always the same: to create something that is both visually compelling and deeply meaningful. For example, in the Fabric Culture Village project, my co-designer Rujing and I developed a master plan that combined traditional fabric production, childcare solutions, and sustainable community practices. This project not only celebrated Chinese cultural traditions but also addressed modern challenges like work-life balance for women, making it one of the projects I am most proud of.

My career hasn’t been an easy road—it’s been full of transitions and challenges. Initially, I trained in architecture and real estate development, but as I worked on large-scale architectural projects, I realized I was more drawn to smaller, more personal and community-focused projects. This transition required me to let go of the idea that bigger projects meant greater impact and instead embrace the value of creating intimate, human-centered experiences. Shifting from architecture to project management and creative strategy wasn’t easy, but it taught me to adapt, think strategically, and trust my instincts.

One of the most valuable lessons I’ve learned along the way is that design is not just about creating something beautiful—it’s about creating something meaningful. Whether I’m working on a branding project, an interior space, or a creative campaign, I start by asking, “Why are we doing this? How will this design connect with people and create value?” This mindset has allowed me to bring depth and purpose to every project I take on.

What I want the world to know about my story is that design is a tool for connection, empowerment, and transformation. I’ve learned to balance the creative and strategic sides of my work, and I believe that the best designs don’t just solve problems—they create possibilities. I’m proud of how far I’ve come, from navigating career transitions to seeing my work exhibited at institutions like the Penn Museum at the University of Pennsylvania, and I’m excited about the opportunities ahead to continue using design as a force for positive change.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend were visiting, I’d want to show them the perfect mix of iconic NYC experiences and hidden gems that reflect the city’s diversity and vibrancy. Here’s my ideal week-long itinerary:

Day 1: Long Island City – Local Charm and Creative Vibes
We’d start the trip in Long Island City, where the mix of modern architecture and waterfront views sets the tone for a relaxed yet exciting day. Breakfast would be at Cannelle LIC, a bakery known for its fantastic pastries and coffee. Then, we’d head to Gantry Plaza State Park for breathtaking views of the Manhattan skyline, followed by a visit to the Hunters Point Queens Public Library, an architectural marvel with its stunning design and cozy reading spaces. For lunch, Casa Enrique is a must—it’s Michelin-starred Mexican food with flavors that never disappoint. The day would end at MoMA PS1, an experimental art museum that showcases contemporary and thought-provoking exhibitions.

Day 2: Manhattan – Art, Culture, and Timeless Icons
We’d start the day by exploring Central Park, walking around Bethesda Fountain or taking a quiet stroll in the Ramble. Afterward, we’d head uptown to visit Columbia University, a beautiful campus worth exploring, and stop by Szechuan Garden nearby for some of the best Sichuan dishes in the city. For art lovers, The Met Fifth Avenue is a must-visit—it’s not just about the exhibitions inside, but also the small stands outside selling postcards and trinkets that are fun to browse. In the evening, we’d either catch a Broadway show or enjoy the energy of Times Square, an experience that’s always impressive for first-timers.

Day 3: Brooklyn – Parks, Food, and Artsy Neighborhoods
Brooklyn is all about laid-back creativity and charm. We’d begin at Fort Greene Park, a peaceful spot surrounded by historic brownstones. For lunch, Myrtle Thai is a fantastic choice for authentic and flavorful dishes. Nearby, there’s Ann and Bruno’s, a cozy spot to grab coffee or snacks. Afterward, we’d head to DUMBO to explore its cobblestone streets and iconic views of the Brooklyn Bridge, stopping at Time Out Market for some food or just a quick break. For brunch or dinner, Rule of Thirds is a great option—the food is as beautiful as it is delicious.

Day 4: Queens – Foodie Paradise in Flushing
Queens is a food lover’s dream, and Flushing is the perfect place to dive in. Breakfast could start with Kuaiche Dao for their amazing jianbing or Wang Ji Chang Fen for silky rice rolls. We’d spend the day sampling street food like grilled cold noodles and bubble tea from various vendors. For a bit of calm after the food adventure, we’d visit the Queens Botanical Garden, a serene and expansive spot to relax.

Day 5: Downtown Manhattan – History and Vibrant Neighborhoods
Downtown Manhattan offers a mix of history and energy. We’d take the Staten Island Ferry to see the Statue of Liberty, then explore the 9/11 Memorial and Museum to reflect on its significance. Lunch would be in Chinatown, where I’d recommend Taiwanese Pork Chop House, a personal favorite. Afterward, we’d explore SoHo, browsing shops and art galleries. Dinner could be at Eataly Downtown for some Italian comfort food to round out the day.

Day 6: High Line, History, and Green Spaces
We’d start the day with a visit to the Tenement Museum, which offers a fascinating look into immigrant life in NYC. From there, we’d walk along the High Line, one of the city’s most creative urban spaces. For a quieter stop, Bryant Park is a wonderful oasis in the middle of Midtown, and the adjacent New York Public Library is not only iconic but also a beautiful spot to explore.

Day 7: Greenpoint and Brooklyn Botanical Gardens
The final day would be spent in Greenpoint, starting with brunch at Rule of Thirds if we didn’t make it earlier in the week. We’d visit Yosaka, a lovely stationery store perfect for finding unique treasures. Then, we’d head to Prospect Park and the nearby Brooklyn Botanical Garden for a peaceful afternoon immersed in nature. Dinner would be at Wen Wen, a Taiwanese restaurant in Greenpoint that serves amazing comfort food, wrapping up the trip on a delicious and cozy note.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My journey wouldn’t have been possible without the incredible support, inspiration, and mentorship I’ve received along the way. I’m deeply grateful to the people and communities who have shaped my career and helped me grow into the designer and creative leader I am today.

First, I’d like to give a heartfelt shoutout to Nomad Theater and its co-founders. Being part of Nomad allowed me to contribute as a designer while also teaching me so much about building a community, staying authentic, and creating spaces where people feel connected and inspired. Their trust and collaboration encouraged me to take creative risks and explore new possibilities, and for that, I’m forever thankful. Nomad has been an incredibly meaningful platform where I could grow both creatively and personally, while also contributing to the community’s growth.

Second, I want to recognize my design partner, Rujing, who has been a constant source of creativity and collaboration. Working together on projects like the Fabric Culture Village not only pushed me to think more deeply about cultural heritage and community building, but also showed me the power of shared vision and teamwork. I’m truly grateful for our partnership and the incredible projects we’ve brought to life together. Rujing’s dedication and passion have been a continuous source of inspiration for me.

Third, I want to express my deepest gratitude to Bill Brown, my mentor during one of the most pivotal transitions in my life—from architecture to project management, and from school to the professional world. Bill offered me not only guidance on my career path but also immense mental and emotional support during a time when everything felt uncertain. His kindness, wisdom, and generosity with his time and effort have left an indelible mark on me. I wouldn’t be where I am today without his encouragement and belief in my potential.

Finally, I want to thank my family and friends, who have always been my biggest cheerleaders. Their encouragement, especially during times of uncertainty, has been my foundation. Whether it was supporting my decision to pivot from architecture or simply being there to listen, they’ve been my anchor, providing me with the strength to pursue my dreams.

In terms of inspiration, I’d like to highlight the books and resources that have deeply influenced my thinking, such as works on leadership, design strategy, and psychology. These books helped me develop the mindset to navigate challenges, grow as a leader, and think critically about the purpose of design.

To all the people, teams, and resources that have inspired and supported me—I owe so much of my journey to you. My success is truly a reflection of your guidance, encouragement, and belief in me.

Website: https://www.cherryxinyiqu.com/

Instagram: https://www.instagram.com/cherry.qu/

Linkedin: https://www.linkedin.com/in/cherry-xinyi-qu-065b8414b/

Other: RedNote: https://www.xiaohongshu.com/user/profile/5ec98fec000000000100530c

Image Credits
NoMad Theater