We had the good fortune of connecting with Joaquín Seguí and we’ve shared our conversation below.

Hi Joaquín, can you walk us through the thought-process of starting your business?
Being an artist often feels more like a necessity than a decision.

Starting my career as an artist was not a linear process; it took a lot of professional exploration before I finally understood that this was what I truly wanted to do. At the same time, everything I learned along the way became essential in shaping the discourse of my work.

Before dedicating myself to art, I studied Economics for many years, then left that path to focus on Graphic Design. Ultimately, it was the combination of what I had learned in both fields that defined my artistic concerns and the way I see the world.

Alright, so let’s move onto what keeps you busy professionally?
My artistic practice begins with interpreting the world around us, using mathematics as a language to describe and understand it.

For many people, mathematics might seem like a cold and distant way of understanding reality. But I strongly believe that it is at this level that the meaning of things is formed—meanings that we later condense into concepts and communicate through words.

By breaking down stories and emotions through mathematics and statistics, one can uncover the underlying structures: what makes love between two people so powerful, or why families feel such profound longing when separated by migration.

This logical or mathematical language can then be translated into any medium that is itself built on mathematical structures—geometry, sound, and beyond. In this way, transforming the analysis of sensitive stories into a set of sounds or into visual forms does not strip them of meaning; instead, it gives them a new one.

Arriving at these conclusions was not easy. At first, this pursuit was deeply intuitive, and over time I have come to understand how this process of translating reality into numbers and then representing it visually, sonically, or physically can work. In many ways, it has meant becoming an apprentice to my own technique—learning through trial and error, and embracing the challenges of each new piece as opportunities to expand my practice.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Although I was born in Argentina, I now live and work in Mexico City, where I’ve been for more than a decade.

I think this is an incredible place to visit, especially from a cultural and creative perspective.

One of the best ways to experience the city in a real and intimate way would be by visiting artists’ studios. Mexico City is going through a very strong and diverse moment in its art scene. It spans a wide spectrum—from illustration and printmaking to the most complex forms of contemporary art—offering a unique perspective that reflects the personality of Latin America as a whole, while also engaging in dialogue with artists from all over the world. I’d suggest starting by finding artists that resonate with the visitor’s interests. Some neighborhoods where many fascinating artists have their studios include Santa María la Ribera, Laguna in the Doctores neighborhood, Roma, and of course the historic downtown (where my own studio is located).

This is also one of the cities with the highest number of museums in the world, so visiting several would be essential. To capture the different personalities of the city’s museums, I’d recommend choosing across various parts of the city. Some of the most important ones would be MUAC and Anahuacalli in the south; the National Anthropology Museum and the Tamayo around Chapultepec Park; the Palacio de Bellas Artes, MUNAL, and the Museum of Popular Arts in the historic center; and even the Basilica of Our Lady of Guadalupe in the north.

Along the way, the trip can also include architectural landmarks from different eras, which is another distinctive feature of this city—for example, the Espacio Escultórico at UNAM or the Templo Mayor in the historic center.

And of course, food in Mexico is something that deserves special attention. But honestly, finding great places to eat in Mexico City is one of the easiest tasks you’ll have—the options are endless.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I believe my professors deserve special recognition, throughout everything I ended up studying.

All of those who taught me something during my two degrees (Economics and Graphic Design) were important, but within both paths there were encounters that became crucial for me. Not only because of the specific knowledge they shared in each subject, but also because they taught me the importance of going deeper into everything I study—and how respecting the foundations of what we know about reality leads to truly meaningful answers and conclusions.

In a way, from them I acquired a sort of culture, one that showed me the value of research and of seeking answers to my questions. Ultimately, I chose to pursue those answers through art.

Instagram: https://www.instagram.com/joaquin_segui/

Image Credits
Tomás Escobar

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