Meet Aryaman Minocha | Industrial/Product Design

We had the good fortune of connecting with Aryaman Minocha and we’ve shared our conversation below.

Hi Aryaman, what led you to pursuing a creative path professionally?
For me, creativity was never really a choice; it was the only path that made sense. I never felt at home in a traditional academic setting. In high school, I struggled with that disconnect, and there was often this assumption that I was unmotivated. The truth was that I just didn’t feel stimulated by the way learning was structured. At the same time, outside of class, I was constantly making things. I drew, painted, designed sweatshirts, experimented with AR filters, and came up with small objects that made daily life easier.

I didn’t realize it then, but all of that was design. Each project was a way of spotting a problem and creating a solution, even if it was something simple or personal. Over time, I came to understand that this process had a name and a discipline behind it: product design. That realization was a turning point. Once I knew this could be my career, I couldn’t imagine doing anything else.


Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
At my core, I am an industrial designer, but I see design as more than creating objects. For me, design is a way of looking at the world and noticing the gaps where things do not quite work. It is about spotting the moments of friction and then asking how life could be made easier, smarter, or more meaningful. What sets my work apart is that while I start from these observations, the solutions I create are always shaped by my own perspective and experiences. That personal filter makes each project uniquely mine.

The project that best captures this is Eros, an AI-powered dating profile assistant. Eros began with a simple realization: dating apps have become a central way for people to meet, yet many users feel reduced to a few photos and one-liners. I wanted to explore what it would mean to use design and technology not to flatten identity but to help people show up more authentically. Eros functions like a coach. It helps people reflect on their strengths, interests, and personality, and then guides them to communicate that in a way that feels natural and compelling. Working on Eros taught me how design can enter into something as vulnerable and human as self-presentation and actually make it easier rather than more intimidating. What excites me most about Eros is that it represents the bridge between my industrial design background and my current work in digital experience design. The methodology I applied came from product design: research, prototyping, iteration, and testing. But the outcome was a digital platform rooted in UI and UX. It showed me that my design practice does not have to live in one space, physical or digital. It can exist at the intersection of both, and that is where I see myself moving forward.

Other projects have been equally important in shaping that philosophy. Like DOSE, for example, it was a vitamin dispensing ecosystem. Seeing my grandmother struggling with her medications and supplements, I developed this project as a means to rethink how people engage with supplements. Rather than creating just another container, I designed a system that makes the act of taking vitamins more intentional. It reduces decision fatigue, introduces sustainability into packaging, and reframes a routine as a small daily ritual. That project taught me that design is not just about objects but about shaping behavior. Sustainability is a large part of my design ethos as well. With PaperShave, I set out to reimagine one of the most ordinary objects: the disposable razor. I designed a flat pack razor made entirely of paper. On the surface, it may seem playful, but the real purpose was to question what disposability should mean in a world where waste is such a pressing issue. By pushing the boundaries of materials, I showed that even the simplest products can be completely rethought when sustainability is taken seriously. Another project I worked on, titled ‘BYKE’, came from my own interest in cycling and city living. Music is a big part of that experience, but headphones often compromise safety. I created a Bluetooth speaker designed specifically for bicycles, with versatility and secure attachment systems that work in real environments. That project made me think deeply about designing not for ideal conditions, but for the messy and unpredictable ways people actually live. Coming to the project I am working on now, Reserva is a restaurant reservation app that reflects how my practice has grown in the digital direction. It tackles an all too familiar problem in the dining sphere, and I am excited for people to see it once it is completed.

Across all of these projects, the biggest lesson I have learned is that design is about balancing vision with perseverance. It is not enough to have an idea. You need to hold onto the intent behind it, the reason you are designing in the first place, and then stay committed as the process unfolds. I have also learned that design should not rely on aesthetics alone to stand out. Its true value comes from how it shapes behavior, how it makes life feel easier or more thoughtful, and how it brings meaning into everyday experiences. That belief is what ties my projects together, and it is the principle that guides me no matter what I am working on.


If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I wouldn’t really call myself the best tour guide, but if a friend was visiting I’d just take them around to a few spots I really like. Griffith Observatory is always a go-to because the view of the city from up there is unreal. For food, it would be a mix of things; maybe a sit down meal at Figaro Bistro in Los Feliz, but also street tacos because you can’t come here and not do that. I’d probably drag them into Erewhon at some point for the experience, and if they’re into shopping we’d go to a vintage store? Nothing too planned out, just the kind of spots that make the city fun to me during that time.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I don’t think I would be where I am without the people around me. My parents and my sister are at the heart of it all. Their support has always been unconditional, and they gave me the freedom to pursue design even when the path wasn’t clear. They’re the reason I had the confidence to lean into creativity as a career.

I’ve also been fortunate to have friends who shaped me in different ways at different stages of life. Avi and Udai have been steady sources of guidance, helping me navigate ups and downs while letting me learn from theirs. My childhood friends Jai and Raag have always been the ones to keep me grounded and remind me to stay true to myself. In high school, Rahil and Varun pushed me to embrace constant self-improvement, which completely changed how I approached challenges. Later in college, Oliver and Alizah taught me what resilience truly looks like and how to persevere when things get tough.

Each of them left a mark on me, and together they’ve influenced not just who I am but also how I design. Just as no piece of design comes from a vacuum, neither does a career. Mine has been built out of the love, encouragement, and lessons I’ve picked up from the people I’m lucky enough to have in my life.

Website: https://aryminocha.com