Meet Jawad Farooq

We had the good fortune of connecting with Jawad Farooq and we’ve shared our conversation below.

Hi Jawad Farooq, can you talk to us a bit about the social impact of your business?
Pinn.Media LLC is a technology and digital services company I founded with a clear mission: to build digital infrastructure that solves real operational problems for industries that have been left behind by mainstream technology. We work across sectors but our primary focus right now is healthcare, specifically home healthcare, which is one of the most underserved industries in the country when it comes to operational technology. We are based in Allen, Texas with a dedicated development studio where we are actively building and scaling our platforms.
Our flagship product is Pinn.Care ERP, an integrated Enterprise Resource Planning system built specifically for home healthcare agencies. To understand why this matters you have to understand the problem first. There are approximately 11,500 home healthcare agencies across the United States serving millions of aging Americans, and the majority of them are still running on paper, on disconnected software tools, on manual processes that consume enormous amounts of administrative time and create real risks for patients. The platforms that exist in the market are either built for large hospital systems and priced completely out of reach for smaller agencies, or they solve one piece of the problem while ignoring the rest. Nobody had built a complete, affordable, integrated operational system designed specifically for how home healthcare agencies actually work.
That is what Pinn.Care ERP is. It brings Human Resource Management, Care Coordination, Marketing Infrastructure, and Billing and Revenue Cycle Management into a single connected platform where everything talks to each other in real time. When a caregiver is hired through our system, their profile flows automatically into the matching engine that connects them to patients. When a patient referral comes in, our system scans it, identifies the care needed, and surfaces the right caregiver match for the administrator to review and approve. When care is delivered, it is documented in real time and that documentation flows directly to billing. Everything is connected. Everything is auditable. And it is priced so that a small agency with 20 caregivers can actually afford it, not just the large organizations.
The community impact of this is direct and measurable. Agencies using Pinn.Care ERP hire caregivers faster, get patients into care sooner after hospital discharge, screen caregivers more thoroughly before they enter a patient’s home, and bill more accurately. That translates to better care outcomes for aging Americans and better protection of the federal healthcare funds that pay for much of that care.
The second thing we are building under the Pinn.Comm brand is something closer to my heart. Pinn.Comm is a line of sensory communication devices designed to address senior isolation, which the U.S. Surgeon General declared a public health epidemic in 2023. These are not apps. They are not video call tools. They are physical devices that transmit human presence across distance through sensation. The Huggable is a sensor-embedded pillow system that transmits heartbeat, temperature, breathing patterns, and scent between two paired units across any distance. Digital Embodiment is a kinetic sculpture that mirrors a distant person’s real-time movements. The idea is that an aging parent living alone can feel their child’s presence in a physical, tangible way without needing to navigate a screen or a digital interface. We are pricing these at $399 and $199 respectively because the people who need them most are not people who can pay premium prices.
So at the company level, Pinn.Media is building the technology infrastructure that makes home healthcare agencies more capable and makes aging Americans less alone. Those two things together represent what I believe is a genuine contribution to both the healthcare system and the communities these agencies serve.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Pinn.Media started in 2019 with a vision to be a multidisciplinary studio, the kind of company that does not fit neatly into one box. Design, technology, software, digital experiences, all under one roof, working across industries. What excites me most when I look at where we are today is that we are genuinely close to that original vision. We are operating across three continents, working with diverse practices and clients, building platforms that sit at the intersection of healthcare, technology, and human experience. Pinn.Care ERP is being deployed to home healthcare agencies. Pinn.Comm is in active development as an affordable sensory technology line for aging Americans. That range, from enterprise operational software to physical devices designed to make people feel less alone, that is what a multidisciplinary studio looks like in practice. That is what we set out to build in 2019 and it is becoming real.
The journey was never easy and I want to be honest about that because I think the story of overnight success does more harm than good. We had our fair share of losses, difficult periods, clients that did not work out, projects that did not land the way we hoped, moments where the path forward was genuinely unclear. What I can say now is that we are in a position where we can absorb those setbacks. That resilience did not come for free. It was built through the difficult periods, not despite them.
The hardest lesson I learned, and I learned it the hard way, is that the balance between personal and professional life is not optional. It is not something you manage when things settle down because things never settle down on their own. You have to protect it deliberately. Health is the greatest wealth a person has. Everything you are building, every ambition you carry, depends entirely on you being well enough to pursue it. I lost sight of that at points in this journey and it cost me in ways that no professional success could compensate for.
The other thing I would tell anyone building something is this: your connections are everything, protect them. Do not burn bridges. When you need to move on from a relationship, a client, a situation, do it quietly and with grace. You do not need to make a scene. Disappear without causing a scene is honestly one of the best pieces of advice I could give. The world is smaller than it looks and the people you treat well on the way up are often the same people you will need on the way forward.
As for what I want people to feel when they encounter Pinn.Media, it is simple. I want them to feel that this is a company that is genuinely trying to solve problems rather than create new ones. There is enough noise in the technology space, enough products that complicate rather than simplify, enough solutions looking for problems. We are trying to go the other direction. Find the real problem, the one that is actually making someone’s life harder, and build something that makes it easier. That is the standard we hold ourselves to and it is the standard I want the brand to be known for.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Dallas-Fort Worth is one of those places that surprises people when they actually spend time here. It has a lot more going on than the reputation suggests. Here is how I would do a week.
Day one, settle in and eat well. You fly into DFW, drop your bags, and the first stop is Pecan Lodge in Deep Ellum for barbecue. It is not a debate. The brisket is the real thing and if you have never had Texas barbecue done properly this is where you start. That night walk around Deep Ellum, which is Dallas’s arts and live music neighborhood. Good energy, interesting street art, plenty of spots to grab a drink and take in the scene.
Day two, culture and architecture. Head into the Dallas Arts District, which is genuinely world class and most visitors miss it entirely. The Nasher Sculpture Center is one of the best sculpture museums in the country. The Dallas Museum of Art is free and worth a few hours. The Perot Museum of Nature and Science is worth it if you have younger people with you or you just enjoy that kind of thing. End the day at Klyde Warren Park, which sits on top of a highway and has food trucks, open lawn, and a great skyline view.
Day three, Fort Worth. Fort Worth is forty five minutes west and it is a full day on its own. Start at the Fort Worth Stockyards where you can watch a real cattle drive down the main street twice a day. It sounds touristy and it is but it is also genuinely fun. Have lunch in Sundance Square. Then spend the afternoon at the Kimbell Art Museum, which has one of the finest permanent collections in the Southwest and the building itself is an architectural landmark. Fort Worth feels different from Dallas in the best way.
Day four, local neighborhoods. Spend the morning in the Bishop Arts District in Dallas, a walkable neighborhood full of independent shops, coffee spots, and some of the best brunch options in the city. Try Hattie’s or Lockhart Smokehouse while you are in the area. In the afternoon head to Legacy West in Plano, which is a well-designed outdoor shopping and dining district. It has everything from high end retail to excellent restaurants and it is easy to spend an afternoon there without really trying.
Day five, Allen and surroundings. Since this is home base, show your friend around. Watters Creek in Allen is a nice walkable outdoor area with good food options. Drive up to McKinney’s historic downtown square which is one of the most charming spots in the whole area, well preserved, walkable, great for coffee and browsing. If your friend is into sports, this time of year there is always something going on, Mavericks, Stars, Rangers, FC Dallas, take your pick.
Day six, food day. Dallas has genuinely excellent dining and a whole day dedicated to eating is not an exaggeration. Uchi for Japanese, which is consistently one of the best restaurants in the city. Velvet Taco if you want something more casual but creative. Al Biernat’s if you want a classic Dallas steakhouse experience. The food scene here has grown significantly in the last few years and it holds its own against any major American city.
Day seven, wind down. White Rock Lake in East Dallas is a beautiful spot for a morning walk or bike ride with a great view of the skyline in the background. Grab coffee at one of the spots along Lowest Greenville Avenue. Easy afternoon, good conversation, a proper Texas send-off meal somewhere you have not tried yet.
The honest truth about Dallas is that it rewards people who look past the surface. It is not a city that announces itself immediately but it has real depth in food, culture, and community if you know where to point.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Where do I even begin with this one. The list of people who deserve credit in my story is long and every name on it earned their place.
I have to start with my parents. Everything I have built, every risk I have taken, every time I packed up and moved to a new country to chase something bigger, that only happens when you grow up in a home where ambition is encouraged and sacrifice is modeled. They built the foundation. Everything else sits on top of what they gave me.
My spouse deserves more credit than I will ever be able to properly express. Building a company, pursuing graduate studies, navigating immigration, working across time zones, trying to build something from nothing while also showing up as a partner and a parent, it is a lot to carry. My spouse was the constant through all of it. Not just supportive in a passive way but genuinely steady when things were uncertain, which was often. A rock is the right word and I mean it completely.
At MassArt, I was lucky to be surrounded by people who pushed the work forward in ways I still think about. Tim Scholl, my thesis project advisor, never let me take the easy version of an idea. Every time I wanted to simplify or shortcut something he found the question that made me go deeper. The devices I built exist in the form they do because of those conversations. Nandini Srinivasan helped me find the language for what I was building and made me understand that the thinking behind the work matters as much as the work itself. She made me a better researcher. Fred Wolflink helped me navigate the circuitry side of the prototype development and his guidance on the electronics and hardware architecture was foundational to making things work physically, not just on paper. George White stepped in when I was working through the wireless communication between Arduino devices, a specific and genuinely difficult technical challenge, and his help at that stage made a real difference to how the prototypes came together.
Beyond the individuals, my entire MassArt cohort, fellow students, teachers, and advisors across the program, created an environment where the work could grow. Graduate school at its best is a collective experience and I was fortunate to be part of a cohort that challenged, supported, and inspired in equal measure. The Dynamic Media Institute is a rare place and the people in it made it that way.
To everyone on this list and the many others who showed up in small and large ways along the way, thank you. None of this happens alone.

Website: jnaikcreates.solutions

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Other: https://pinn.media/
https://crm.pinn.media/