We had the good fortune of connecting with Aaron Avila and we’ve shared our conversation below.
Hi Aaron, what life experience do think has had the biggest impact on you?
I’ve learned the most about myself and others through loss. Losing a loved one or losing a professional battle has always quickly put things into perspective. I have been forced to reset and recalibrate more times than I can remember. When it comes to the brand, everything has been a shot in the dark. That level of uncertainty is scary but also my favorite part of running a creative business.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We started Longlive The Swarm in April 2014 because we wanted to honor our friend who passed away. For us, it was a way to carry on his legacy and celebrate life through art and creativity. Nowadays we are all so inundated with brands and ads across our social feeds. Many of which don’t necessarily have a story to tell. I have always focused on our story and what inspires us to create. Through our story we hope to motivate others to create their own path, no matter the medium. The most important thing for me is to be as authentic as possible and deliver a quality product. I never try to be something I’m not. If there is something that you want to achieve, especially when it comes to art, you just have to start. There are no shortcuts. The ones who take short cuts usually fold and fall out. Enjoy the process and focus on making connections. Connect with your friends. Connect with others who share your vision. Build an online community and don’t forget to embrace them in real life as well.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Most anywhere by the beach! LA is filled with gems and even the cutty spots offer some of the best food, drinks and art in the world. If all else fails we can hit a Dodger or Laker game!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I owe so much to my Dad. He has always given me the support and encouragement that I needed. He has shown me the importance of being accountable. Not only to others but to myself and my talents. A lot of what I do and who I am is because of the positive framework that my Dad has laid out.