It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Tamara AL-Yassin | CEO, The Nursing Beat

I was living with a nurse during the Pandemic and we were going to grad school together and working in the ER. We have a love for short form newsletters like Skimm and Morning Brew and always thought that the healthcare community, specifically nurses need content tools and resources delivered in an easily digestible format. So we build it! Read more>>

Azhelle Wade | CEO, The Toy Coach

The Toy Coach was born from a fusion of my decade-long expertise in the toy industry and a pivotal encounter at a toy industry networking event. There, I met a female game inventor brimming with enthusiasm for her project but struggling to find a clear path forward in the industry.  Read more>>

Julia Washington | Pop-Up Gift Shop Owner and Book Party Host

I love to read and I love to party so it made sense to host reading parties. But really though, I love taking myself out and reading either at a restaurant or sitting at a bar, but I also don’t handle a lot of noise very well. Read more>> 

Jason & Kamie Hallock | Serial Entrepreneur | Vineyard Owners

We came up with Whatever Vineyards after being huge wine fans for many years. We had our honeymoon in Sonoma, CA in 2001 and that’s where our love for wine really blossomed. From there we thought it would be fun to start and/or buy our own vineyard. Read more>>