We had the good fortune of connecting with Julia Roper and we’ve shared our conversation below.
Hi Julia, we’d love to hear about a book that’s had an impact on you.
One of my all-time favorite books is Ego Is The Enemy by Ryan Holiday. He, not only is an incredible writer, elaborating most often on Stoicism, but he is an phenomenal marketer and huge inspiration with the work he did for American Apparel as a young man rising in the ranks, ultimately becoming the Director of Marketing and an advisor to the Founder of the company. His writing style is eloquent, approachable and resonates deeply with people who are interested in looking inward, and evolving one’s mindset. His incorporation of Stoicism in the book made a huge impact in my life, and I’ve gone back to it many times to check in with myself and my ego, and constantly remind myself that our egos can take over so many aspects of our lives and the decisions we make, if we’re not remembering the power we have over it. It’s a great book for people in leadership roles, team environments, or anyone curious in learning about how to have power over our ego’s.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Coed is a premium men’s and women’s activewear line, manufactured in downtown Los Angeles. I started with an idea and the drive to create a pair of high quality leggings that I wanted to wear everyday in my workouts, which over time developed into a men’s and women’s collection of technical essentials. We make every item with high quality materials, sourcing and producing in Los Angeles, giving us full control over the standards we have for our products. We are still building and constantly taking the feedback we get and adjusting as we go. It’s been hard work to get to where the brand is today, but we are no where near where our sites are set on for the future. It’s a constant push and every day is an opportunity to build on the day before. As we continue to grow as a brand and evolve with the industry, we hope that our core values of producing locally sourced and manufactured, high-quality products will be a key factor in the loyalty and growth of our customer base. We are also a primarily female run company, and I plan to continue to keep that component of our story at the forefront of who we are as a brand.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
EAT: Felix for the best pasta Guerrilla Tacos for delicious tacos Gjusta for the beast sandwiches and salads ever Republique for the best charcuterie Mozza because its always incredible DRINK Soho House for the best views Nomad Hotel for the best cocktails Old Lightning for speakeasy vibes VISIT Manhattan Beach, because I live there and the beach is the best in my opinion. 🙂 Malibu for a beautiful hike and lunch Griffith Park for a hike
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many factors in the constant push to further Coed. My husband, who also owns his own company, is a constant reminder of putting in the work day after day. His actions speak louder than his words, and his dedication and work ethic gives me constant inspiration to keep pushing in my own endeavors. Every single order that is placed and feedback that we receive from our customers is always a reminder to keep pushing as well. Coed is made for our community to enjoy and help enhance their pursuit of feeling good, so I’m constantly reminded that the reason to keep creating is for our customers.
Ashley Streff Steven Hickey