We had the good fortune of connecting with Collective Voice’s Adriana Cicero-Oringi and we’ve shared our conversation below.

Hi Adriana, what habits do you feel play an important role in your life?
Time Management and Goal Setting

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.

My career journey has been an exhilarating blend of creativity, entrepreneurship, and a deep-seated passion for fostering meaningful connections in the creator marketing space. As a Senior Account Manager at Collective Voice, a leading creator marketing platform connecting thousands of creators with brands, I’ve had the privilege of leveraging my extensive experience as both a content creator and affiliate marketer to drive impactful partnerships and strategic initiatives.

What sets me apart is my holistic understanding of the creator landscape, cultivated through years of hands-on experience. Starting my journey as a content creator back in 2015, I immersed myself in the intricacies of crafting compelling content and building authentic relationships with my audience. This firsthand knowledge laid the foundation for my transition into affiliate marketing, where I gained invaluable insights into the industry’s dynamics and nuances.

The transition to the corporate side of the creator space in 2018 marked a pivotal moment in my career. I embraced the opportunity to apply my expertise in driving strategic initiatives and fostering partnerships between creators and brands. Joining Collective Voice in 2022 was a natural progression, allowing me to further elevate my impact by providing top-notch support and guidance to creators on a larger scale.

However, my journey hasn’t been without its challenges. Navigating the ever-evolving landscape of creator marketing requires adaptability, resilience, and a willingness to embrace change. Whether it’s overcoming market fluctuations, navigating industry shifts, or adapting to new technologies, I’ve learned to approach challenges as opportunities for growth and innovation.

One of the proudest moments of my career was co-founding a Black Woman-owned candle company with my best friend during the pandemic. This entrepreneurial venture not only showcased my passion for creativity and business acumen but also served as a testament to the power of collaboration and resilience in the face of adversity.

Through my career and entrepreneurial ventures, I strive to empower women to pursue their passions and achieve their goals. Whether it’s through providing strategic guidance to creators, offering financial advice through content creation, or inspiring fellow entrepreneurs to pursue their dreams, I’m committed to making a positive impact in the world.

Ultimately, my story is one of perseverance, passion, and the relentless pursuit of excellence. I want the world to know that with dedication, determination, and a willingness to embrace change, anything is possible. Whether you’re a seasoned professional, aspiring entrepreneur, or creative visionary, there’s no limit to what you can achieve when you follow your heart and stay true to your values.

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Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.

In this case, I am the bestie! Although I am based in Dallas, TX I LOVE VISITING CA.
I visit a few times a year and hopefully I can provide you with a little insight here.

The W LA is one of my favorite places to stay when I’m in town

Nobu LA is a go-to! If you have not had their potstickers are you truly even living?!

The Santa Monica Pier for a beachside walk and casual hangout

Catch a Lakers game | Forever a Lakers fan!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost, I’d like to give a heartfelt shoutout to my parents and my memaw. They instilled in me the invaluable mentality that with hard work and God in my corner, I can achieve anything I set my mind to. Their guidance and unwavering support have been the foundation of my journey. Additionally, I’m a firm believer in the power of manifestation and prayer, which have played pivotal roles in shaping my path.

I’m grateful to work at Collective Voice, a leading creator marketing platform. In my role, I’m able to balance my creative side and entrepreneurial spirit, while helping to drive impactful campaigns for other creators who are part of Collective Voice’s network.

Thank you for allowing me to share this acknowledgment, and I’m grateful for the opportunity to express my gratitude to those who have influenced and inspired me along the way.

Website: www.theageedit.com and www.collectivevoice.com

Instagram: : www.instagram.com/theageedit and https://www.instagram.com/collectivevoicehq/

Linkedin: www.linkedin.com/in/adrianaacicero

Image Credits
Adriana Cicero-Oringi

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.