We had the good fortune of connecting with Alexa Shae Pontello and we’ve shared our conversation below.

Hi Alexa Shae, do you have a favorite quote or affirmation?
Bill Cunningham’s quote “Fashion is the armor to survive the reality of everyday life” is top of mind in all of my work. It captures the essence of how fashion is more than just clothing—it’s a powerful form of self-expression. It reinforces that what we wear tells our story, reflects our mood, and communicates our individuality without a single word.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’m most excited about continuing to help my clients evolve with their style, developing relationships with new clients, and growing my team. I believe I’ve reached this point through perseverance and adaptability. During quieter times, I tapped into different markets by diversifying my marketing efforts. It can be tough not to take slower periods personally, but I’ve learned to use that time to focus on other areas of my business and help it flourish in any way I can.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There are endless places to eat, drink, shop, and more in LA. As someone born and raised in LA, I’ve had the chance to discover some true gems. Below I have listed my favorite spots based on category.

Eat
-Republic-breakfast is fantastic and dinner is very high end but unbelievable
-Dialogue cafe-the best breakfast burrito in the city
-Pizzeria Sei-neapolitian style pizza spot with only 9 seats so make a res if you can
-Saffy’s-everything on the menu is delicious and don’t skip out on the desert

Drink
-Melrose umbrella co-my favorite bar in LA
-Death and Co-it is named one of the world’s best bars for good reason
-The bar at the Nice Guy-great atmosphere and amazing pasta if you get hungry

Shop
-Scout-curated vintage on Melrose Ave
-Elyse Walker-I’m here at least once a week
-Trading Post by Dr. Collectors-come here to find something unique. It is run by a lovely couple from France and they specialize in indigo dyed pieces
-RLT-great selection of vintage Levi’s

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My friends and family were the true catalysts behind starting my business. Their love and support gave me the courage to launch Alexa Shae Style when I did and I’m grateful for them. Recently, I read Big Magic by Elizabeth Gilbert, and it empowered me to free fall into my creative practices and put myself out there unapologetically. The book resonated so much with me that I gifted copies to all my friends in creative fields.

Website: https://www.alexashaestyle.com/

Instagram: https://www.instagram.com/alexashaestyle/

Linkedin: https://www.linkedin.com/in/alexa-pontello-3208b4106/

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.