We had the good fortune of connecting with Anthony Lauletta and we’ve shared our conversation below.

Hi Anthony, can you walk us through the thought-process of starting your business?
When I was growing up, I always struggled with identity. For me, clothing was always a sense of relief—it helped me find myself and learn who I really was, what I thought was cool, and what I related to.

As I’ve continued to learn who I am, I felt compelled to create and share pieces that might help someone else come into themselves, too.

That lifelong dream, coinciding with helping other businesses grow over the last decade made me crave the opportunity to build something of my own. There was never a brand I found that truly created the intersection of the things I’m interested in, what I thought was timeless, effortlessly cool, and accessible to me.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Way West Supply Co. is a lifestyle brand rooted here in SoCal. We connect the themes of the American West with alternative style.

Over the last decade, I’ve cut my teeth in the music business—learning the ropes of marketing, business development, merchandising and most importantly, creating a real community around something awesome.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The best place you could go in LA is Desert 5 Spot. A Rooftop honkey tonk club in Hollywood with a pool and live music 5 nights a week. The local scene there and the staff is filled with the most welcoming people I’ve ever met here in LA. They’ve been a big supporter of Way West Supply Co.

Who else deserves some credit and recognition?
My mentors over the years who have taken me under their wing, stuck their neck out for me, and took a risk on me when I wanted to get in the game.

Website: https://waywestsupply.co/

Instagram: https://www.instagram.com/waywestsupplyco

Other: Personal instagram: https://www.instagram.com/anthonylauletta

Image Credits
All photos by Dustin Genereux

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