Meet Ashish Fernando

We had the good fortune of connecting with Ashish Fernando and we’ve shared our conversation below.

Hi Ashish, what was your thought process behind starting your own business?
Superbikes are like toys for adults and carbon fiber (CF) parts are like jewellery for superbikes. My thought process behind starting Turn1 was driven by my passion for superbikes and a desire to provide high-quality carbon fiber parts for the biking community. Apart from being durabile, lightweight, and aesthetically pleasing, CF parts can significantly improve a bike’s speed and handling.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
About Turn1.co At Turn1.co, we specialize in manufacturing high-quality carbon fiber parts for motorcycles, including renowned brands such as BMW, Kawasaki, Agusta, Ducati, Honda, Suzuki, and KTM. Our focus is on enhancing both the performance and aesthetics of motorcycles with precision-engineered products that reflect our commitment to quality and innovation.

What Sets Us Apart
What truly sets us apart is our dedication to precision and our passion for motorcycles. Each product is meticulously crafted to ensure it meets the highest standards of performance and durability. We leverage advanced technology and a deep understanding of motorcycle dynamics to create parts that not only look stunning but also enhance the riding experience. Our attention to detail and commitment to excellence ensure that our customers receive only the best.

Proud Moments and Exciting Milestones
One of our proudest moments was being recognised by the Utah Biker’s Community. The feedback from riders who have experienced the difference our products make is incredibly rewarding. We are excited about continuously pushing the boundaries of what’s possible in motorcycle performance and design.

The Journey
Getting to where we are today has been a journey filled with challenges and learning experiences. It wasn’t easy, but perseverance, adaptability, and a clear vision have been our guiding principles. We faced hurdles such as sourcing the right materials, perfecting our manufacturing processes, and building a brand from scratch. However, each challenge was an opportunity to learn and grow.

Overcoming Challenges
We overcame challenges by staying committed to our vision and being open to feedback. Collaboration and teamwork played a crucial role, as did a relentless focus on quality and customer satisfaction. By listening to our customers and continuously refining our products, we were able to build trust and a loyal customer base.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Living in Salt Lake City, Utah, we’d kick off the week with a hearty breakfast at The Park Café to fuel up for some downtown exploration. we’d rent bikes and ride along the Jordan River Parkway Trail, followed by a delicious Mexican lunch at Red Iguana. The afternoon would be spent biking around Liberty Park and visiting the Tracy Aviary. We’d end the day with a delightful dinner at Current Fish & Oyster and drinks at The Beer Bar, a local favorite.

On the second day, we’d start with breakfast at Roots Café before heading to Top Golf for a morning round of golf with stunning views. After lunch at the course restaurant or Café on 1st, we’d embark on an outdoor adventure in Big Cottonwood Canyon, hiking and rock climbing. Returning to the city, we’d enjoy dinner at The Copper Onion and a relaxing evening at Epic Brewing Company.

For a day trip, we’d drive to Park City and have breakfast at The Bridge Café and Grill. we’d stroll along Historic Main Street for shopping and art galleries, followed by lunch at High West Distillery & Saloon. In the afternoon, we’d bike the Union Pacific Rail Trail or visit the Utah Olympic Park for ziplining or bobsledding. Back in Salt Lake City, we’d have sushi at Takashi and catch a live performance at the Eccles Theater.

The fourth day would be dedicated to exploring the Great Salt Lake and Antelope Island. we’d start with breakfast at Tulie Bakery and drive to the island for wildlife viewing and lake exploration. After a picnic lunch on the island, we’d continue hiking or biking the trails. Returning to the city, we’d enjoy a memorable dinner at Log Haven in Millcreek Canyon and cocktails at Under Current.

On the fifth day, we’d have breakfast at Eva’s Bakery before visiting the Clark Planetarium. For lunch, we’d enjoy German cuisine at Siegfried’s Delicatessen. The afternoon would be spent biking through the beautiful Red Butte Garden and Sugarhouse Park. Wrapping up the day, we’d have dinner at Pago and enjoy local music at The State Room.

Day six would be reserved for skiing or snowboarding at Snowbird or Alta Ski Area. we’d start with an early breakfast at The Original Pancake House and then hit the slopes for an exhilarating day. After lunch at one of the on-mountain restaurants, we’d return to Salt Lake City for dinner at Bambara and unwind in the evening with craft cocktails at Bar X.

On the final day, we’d enjoy a leisurely brunch at Ruth’s Diner in Emigration Canyon. we’d play a round of golf at Mountain Dell Golf Course with breathtaking mountain views. After a casual lunch at HSL, we’d visit the whimsical Gilgal Gardens and take a final bike ride or walk through Liberty Park. we’d conclude the week with a memorable dinner at Valter’s Osteria and a relaxing evening at Lake Effect.

Who else deserves some credit and recognition?
The success of Turn1 is a result of collective effort and unwavering support from many sources. First and foremost, I’d like to dedicate my shoutout to my wife and friends, whose constant encouragement and belief in my vision have been my greatest motivation.

A nod to the Utah motorcycle community and our loyal customers who have embraced our products and provided us with constructive feedback. Their trust and enthusiasm drive us to continuously improve and innovate.

In terms of literature, “The Lean Startup” by Eric Ries has been a game-changer, providing practical wisdom and strategies that have helped us stay agile and responsive in the fast-paced market.

Website: www.turn1.co

Instagram: www.instagram.com/turn1.racing

Twitter: https://x.com/turn1_co

Facebook: https://www.facebook.com/people/Turn1/100092446567784/

Youtube: https://www.youtube.com/@turn1_co 

Image Credits
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