Meet Atsuna Matsui | YouTuber

We had the good fortune of connecting with Atsuna Matsui and we’ve shared our conversation below.

Hi Atsuna, how does your business help the community?
My mission is to nurture the inner child in all of us through the art of play.

As adults, we often forget how vital play is to our well-being and creativity. But when I’m having fun, I’m in my most authentic and inspired flow state. Much of the content I create centers around unboxing mystery toys, exploring arts and crafts, and encouraging others to rediscover joy, creativity, and a sense of magic in their everyday lives.

I leverage my platform to promote positive self-improvement and address social issues, particularly focusing on foster youth. My content aims to inspire personal growth and societal awareness. My personal brand carries a meaningful social impact, particularly in how it encourages my audiences to nurture their inner child, heal from past wounds, and embrace authentic self-expression. By modeling emotional transparency, I empower others—especially women—to own their emotional narratives rather than hide them behind curated perfection and create a safe space to explore themes of comfort, belonging, and self-love.

My content encourages people to embrace their whimsical or sentimental sides, which are often suppressed in adulthood and spreading the message that the art of play is essential for inner healing. My brand inspires people tor reconnect with their most gentle, creative selves and prioritize emotional healing and authenticity.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My journey began with a passion for visual arts, which led me to establish a personal style blog in March 2015. This platform allowed me to document my fashion choices and travel experiences, eventually evolving into a comprehensive lifestyle brand. My content showcased a minimalistic yet chic aesthetic, reflecting my Los Angeles roots and affinity for year-round warm weather. As I evolved as a person, so did the subject matter of my content. I transitioned from photography to video to tell more thoughtful and intentional stories. Over time, I pivoted from beauty and fashion content to fictitious, skit-based videos designed to make people laugh.

YouTube is now my primary platform, where I share unfiltered vlogs that prioritize transparency and authenticity with my audience. My channel is a vibrant blend of lifestyle content that celebrates kawaii aesthetics, cozy living, and nostalgic themes. As a California native with roots in Kyoto, I enjoy bringing a unique cultural perspective to my videos. My content often explores kawaii and Y2K decor and collectibles; shares daily routines and personal reflections; and features arts and crafts, unboxings, and DIY projects.

With over 3 million subscribers and a growing presence in the YouTube community, my channel offers a cozy and inspiring space for viewers interested in creative expression and nostalgic content. My career exemplifies the fusion of creativity and purpose, demonstrating how personal branding can be a vehicle for both artistic expression and meaningful social change.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
9:00AM – Community Goods: Kick off your morning at Community Goods, a cozy local gem known for serving one of the best matcha einspanner in LA. With its calming ambiance and beautifully crafted drinks, it’s the perfect spot to ease into the day. Pair your matcha with a light pastry or breakfast bite.

10:00 AM – Mr Brainwash Art Muesum: Next, head to the Mr. Brainwash Art Museum, an immersive and energetic space that blends pop culture, graffiti, and street art with a twist of humor. This interactive museum is an explosion of color and creativity—great for art lovers and Instagram shots alike. Take your time to wander through the vibrant exhibits and installations.

1:00PM – Lunch at Arden Cafe: After a morning of art and inspiration, refuel at Arden Café, a delightful eatery offering a mix of comforting and health-conscious dishes. Whether you’re in the mood for a hearty sandwich, seasonal salad, or a satisfying bowl, Arden Café delivers fresh flavors in a cozy setting. It’s a great pause point before your next scenic stop.

3:00 PM – Visit Greystone Mansion & Gardens: Step into old Hollywood charm at the Greystone Mansion & Gardens: The Doheny Estate. This historic estate in Beverly Hills offers beautifully manicured gardens, fountains, and sweeping views of Los Angeles. Enjoy a peaceful stroll through the grounds, snap some photos, and imagine what life was like during LA’s golden era.

4:30 PM – Coffee & Music at Established Today: For your afternoon pick-me-up, visit Established Today, a unique coffee shop-meets-vintage-record-store. Sip on artisan coffee while browsing curated vinyl collections and enjoying music on classic record players. It’s a cool, laid-back atmosphere perfect for music lovers and creative souls alike.

5:30PM – Sunset Stroll Venice Beach: Head west to Venice Beach for a relaxing seaside stroll. Walk along the boardwalk, explore quirky shops, admire street performers, or dip your toes in the ocean. Time it right and you’ll catch one of LA’s iconic sunsets over the Pacific—a golden moment to pause and reflect.

7:00PM – Dinner at Cara Hotel: Dine al fresco at the Cara Hotel, a beautifully designed boutique hotel with a serene courtyard restaurant. Their seasonal menu features refined California cuisine with Mediterranean influences. Surrounded by palm trees and candlelight, it’s a romantic and elegant way to wind down the day.

9:30PM – Nightcap at Rideau Speakeasy: End the night at Rideau Speakeasy, a hidden gem offering magical live performances in an intimate setting. Enjoy creative cocktails while watching magicians, musicians, or immersive theater acts. It’s a whimsical, unexpected way to wrap up a perfect LA day.

Who else deserves some credit and recognition?
This is a soulful, visually poetic book that blends art, affirmation, and mindfulness into an empowering creative guide. This book made an incredible impression on me and helped shape my life journey by showing me how to take actionable steps toward pursuing a career in the arts. I highly recommend this book to anyone feeling blocked, stuck, or doubting their creative path. This book isn’t about productivity hacks—but is a guide on emotional alignment and creative authenticity. This book is an emotional anchor for people navigating life changes and encourages self-trust, emotional clarity, and imaginative courage.

Prof. G deserves recognition for his profound contributions to creative empowerment, personal transformation, and the democratization of artistic expression. His work resonates deeply with me as a creative seeking to align my inner purpose with meaningful action in my art. I recommend every creative read Guillaume Wolf’s book—especially You Are a Dream—because it reconnects you with your “why.” Guillaume reminds you that your creativity isn’t just about output or performance—it’s about purpose, healing, and presence. His writing helps you get clear on what truly matters to you, beyond trends or algorithms.

You Are a Dream isn’t something I read once and shelve—it’s a creative companion I return to during moments of doubt, burnout, or renewal.

Website: https://www.atsunamatsui.com

Instagram: https://www.instagram.com/atsunamatsui

Linkedin: https://www.linkedin.com/in/atsunamatsui/

Twitter: https://www.twitter.com/atsunamatsui

Facebook: https://www.facebook.com/atsunamatsui

Youtube: https://www.youtube.com/atsunamatsui