We had the good fortune of connecting with Autianna Wilson and we’ve shared our conversation below.

Hi Autianna, can you walk us through the thought-process of starting your business?
The thought process behind my business was rooted in creating an immersive eyewear experience centered around curiosity and wonder. Unlike traditional optical stores, which often prioritize quick sales over the deeper significance of selecting eyewear, I aimed to slow down the process. Recognizing glasses as not just a facial accessory with functionality but a personal investment and expression of individuality, I wanted to provide a space where customers could explore and reflect on what truly brings them joy and comfort. Drawing from over a decade in the optical industry, I envisioned a space dedicated to personalized, curated service. Opting to exclusively carry independent, handmade eyewear brands further underscores my commitment to uniqueness and originality. By offering lines not widely available in the US, I provide customers with an unparalleled, distinctive experience that sets ELA apart from mainstream options.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Opticianry, for many, may not immediately evoke thoughts of artistry, but for me, it’s about bridging the worlds of art, fashion, and creativity. Beyond the technical aspects of fitting lenses and selecting materials, there’s a profound creativity in finding the perfect pair of glasses that not only enhances one’s features but also sparks joy. What sets me apart is my approach to combining artistry with opticianry, building personalized eyewear wardrobes for each customer.

Central to my brand is the curation of unique inventory, showcasing pieces that are unexpected and come alive when worn. My journey to where I am today has been anything but straightforward. Starting during the pandemic, I embarked on a venture fueled by nothing but a dream, hope, and passion for optics. Recognizing the surge in video calls and the desire to look and feel one’s best, I offered virtual eyewear fittings, connecting people with beautiful eyewear experiences from the comfort of their homes.
As restrictions eased, I transitioned to in-person fittings, gradually building a loyal customer base and realizing the potential for something greater. Now, nearly four years later, I stand as a testament to the power of passion and perseverance in the face of uncertainty.

The road to entrepreneurship is far from easy, marked by sleepless nights and moments of doubt. Yet, it’s the dedication and commitment that ultimately pave the path to success.
Throughout this journey, I’ve learned profound lessons. I’ve discovered that one doesn’t need boundless resources or a meticulously detailed business plan to succeed. Instead, success lies in embracing one’s individuality, charting a unique course, and remaining loyal in one’s vision. By forging my own path, I hope to inspire others to do the same, proving that greatness can be achieved on one’s own terms.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The best day would include

Breakfast at KITCHEN STORY Oakland ( lemon ricotta pancakes, millionaire bacon and a coconut crème latte )

Lunch at FARMHOUSE THAI Jack London …You cannot go wrong with ANYTHING on the menu. And the drink… TOP TIER!

Dinner at LEFT BANK Jack London – absolutely delectable with a sexy ambiance, the perfect date spot or simply a great restaurant to experience after a long day!

Who else deserves some credit and recognition?
I’d like to dedicate my shoutout to my mom, whose support and belief in my potential have been instrumental in shaping my journey. Despite investing in my college education, she trusted my instincts and allowed me to pivot just a year and a half in when I realized it wasn’t the path for me. Her unwavering faith in my ability to forge my own way empowered me to pursue my entrepreneurial dreams in the optical industry.

Additionally, I am grateful for the numerous mentors I’ve encountered in the optical industry. Their guidance, both online and in person, has been invaluable. While it’s impossible to name them all, they know the profound impact they’ve had on my journey. From offering advice to lending an empathetic ear during challenging times, their support has been a cornerstone of my success.

Website: www.eyewearloveaffair.com

Instagram: opticalgoddess_ AND eyewear.loveaffair

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