Meet Caroline Beckman | Founder and CEO of Nouri

We had the good fortune of connecting with Caroline Beckman and we’ve shared our conversation below.

Hi Caroline, how has your background shaped the person you are today?

I am from Sacramento, California. The most impactful aspect of my background is how I was educated. My Mom and Dad made a massive sacrifice early on in mine and my siblings lives to homeschool us. This was unconventional at the time and was a decision challenged by many. Today, when I think about how I “learned to learn”, homeschooling plays a part in every aspect of my business life. My parents taught us to be self-starters. There is so much power in the independence and confidence that began without me knowing it at three years old. Mom is an entrepreneur herself yet instead of putting pressure on any one of us to perform, she worked endlessly to provide an environment of creativity, discovery, and growth.

What should our readers know about your business?
Nouri is a microbiome health company developing consumer products for digestive, immune, and brain health. Nouri’s supplements are available at retailers nationwide such as Target, Walmart, H-E-B, Albertson’s, Safeway, and more.

There are three aspects of Nouri’s core that I believe will set us apart and ensure we deliver results to our consumers every time: clarity, science, and endurance. First, we stand firm on the belief that clarity is kind. Right now in the category we are entering, many competitors are not clearly labeling where their ingredients are coming from for reasons of sourcing and cost savings. As a result, the quality of product is not always efficacious in delivering what these products promise. Nouri is joining forces with regulatory bodies to ensure that consumers receive clearly labeled products always. Secondly, we believe in science. Before launching any of our products into retail we sponsored our own research study to ensure that everything our technology promises is backed by real science. On the market today, only 35% of probiotics are supported by any sort of science. Nouri is committed to ensuring all we do is rooted and rich in science. And last, I believe our endurance will separate us. Many brands today are playing a venture-backed race. Often times there are good outcomes however more often than not the consumer is the one who loses. Nouri’s positioning is to be around for decades and decades, delivering solutions to all ages, all across the globe. That is a big vision and big visions require endurance. We take one day at a time, treating each day as if it were simultaneously our first and last day.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am fortunate to say I live in the best town in the world – Dana Point, California. I would take a friend for a hike or walk along the ocean, stopping for a coffee at one of the wonderful local cafes.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The most influential business and personal leaders in my life are my parents. My Dad and Mom raised my siblings and I to prioritize faith, family and our country.

Website: www.dailynouri.com

Instagram: @dailynouri

Linkedin: https://www.linkedin.com/company/dailynouri

Image Credits
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