We had the good fortune of connecting with Christina Coronado Karla Rojas and we’ve shared our conversation below.

Hi Christina Coronado, can you walk us through the thought-process of starting your business?
We embarked on this business journey on a spontaneous whim, driven by the desire to be our own bosses and create a space that we could genuinely enjoy. As cousins, the prospect of sharing and having fun together added an extra layer of motivation for us.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We sought a business name that would distinguish us from other caterers. We became Pura Vida Delights, a mini pancake catering business. Our name, Pura Vida Delights, reflects our Costa Rican roots and the philosophy that has always resonated with us. “Pura Vida” symbolizes a simple and cheerful life, perfectly capturing what we offer our customers—a straightforward setup combined with our warm and joyful personalities.

We are incredibly proud of our journey. Stepping out of our comfort zone and putting ourselves out there has deepened our appreciation for all the vendors, big and small. Balancing full-time jobs and being mothers to three children each, running a small business requires immense work and dedication. We never imagined we would be where we are today, and for that, we are truly grateful.

This business adventure has been a journey of trial and error, where we’ve worked together as a team, continually striving for success. We are excited for the future and eager to grow our business beyond our wildest dreams.

“In life, there is no failure; you either succeed or learn from it”We want everyone to know that anything is possible if you set your heart and mind to it. If two determined moms can put themselves out there, imagine what you can do!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We owe our journey and achievements to the unwavering support of our husbands, who have consistently believed in our ideas and helped turn them into reality. Our heartfelt gratitude goes to Gary Coronado, whose dedication and hard work have turned our vision into reality, crafting all of our beautiful carts.

Instagram: https://www.instagram.com/puravidadelights?igsh=YTQwZjQ0NmI0OA%3D%3D&utm_source=qr

Image Credits
None

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.