We had the good fortune of connecting with Crystal Perez and we’ve shared our conversation below.
Hi Crystal, is your business focused on helping the community? If so, how?
I am a first-generation Latina, born and raised on the east coast. My mother is Colombian, my father is Puerto Rican, and my step-father is Italian. Growing up, I was surrounded by diversity within my own family and neighborhood, it is who I am at my core. The intention behind Tie Dye Vybes is to represent the world we live in; to implement diversity and inclusion in all areas of the business. Our items are unisex, and our models are a representation of our family members, friends, and peers. We have also donated socks to an amazing organization in Los Angeles, HavASole, whose mission is to provide shoes for those in need. In the future, the goal is to continue to work with non-profit organizations that focus on homelessness, addiction, and a cure for HIV/AIDS. During these unprecedented times, the goal is truly to uplift one another. The moments when I receive a messages from customers that say, “..this sweater made my day.” or “..I feel so great wearing this”, that to me is enough to motivation to keep going.
What should our readers know about your business?
What I am most proud of, honestly, is starting the business! Sometimes it’s the small steps that make for the biggest impact. In the beginning, it was just a hobby. Until one day a friend of mine was like, “Hey! I’d buy that!” and I was like really? So, I started an instagram account and I began selling. At first, I sold socks just to test the market, then I started selling T-Shirts and it just kind of took off from there. I started creating custom orders, which also gave me an opportunity to learn more about different styles. I’m inspired by artists of all sorts; musical, fashion designers, painters, GOD. All the good VYBES.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The first place we would go to is Zuma Beach in Malibu. While on the PCH, take a pit-stop at SunLife Organics to get a fresh juice. Horseback riding in Malibu is also breathtaking and I highly recommend it. Joshua tree is another favorite. Ironically some of the best pizza I’ve had in SoCal was in JT. Also, a soundbath meditation under the stars is a must! So euphoric. Mount Williamson is about an hour an a half away and the views are incredible – perfect place for hiking or sledding if you visit in the winter! Food/Bev in LA: Tea at Margot (Culver City), Ice Cream at Gingers (Del Rey), Burritos at Pepe’s Tacos (Del Rey), and Italian at Mike’s New York Pizzeria (Slauson). The best local workout is hot yoga at Modo Yoga LA – and the beach is always a great place to be, especially at sunset. Who else deserves some credit and recognition?
I’d like to dedicate my shoutout to my family, especially a few special members: My Abuela, who continues to inspire me every day with her strength, grace, and tenacity. My sisters, who are my backbone and best friends – and our brother, Carlo, who has passed on. Carlo’s legacy is our strength and our inspiration behind everything we do. And our Uncle David, who lost his battle with AIDS in the 90’s. He was a fashion designer in the late 80’s early 90’s – without his mentorship, creative direction, unconditional love in my early years, I would not be who I am today.