We had the good fortune of connecting with Elijah Dittersdorf and we’ve shared our conversation below.
Hi Elijah, what is the most important factor behind your success?
Mom’s Computer is a technology company dedicated to Seniors and Adult Learners. The most important factor for our success was our earnestness in tackling this demographic. I had no illusions about senior vs. youth market, but I made my choice and it’s been a rewarding success. Technology is constantly evolving, at Mom’s Computer we understand the challenges that our customers are facing every day. As we developed our program, the clients, individual, corporate and non-profit just started showing up. Minimal advertising, word of mouth. We do advertise now, but our largest client, The City of LA, found us on a simple Google search. We never lose focus on who our clients are. We ask ourselves everyday; 1. Who needs the most help. 2. Who is most likely to fall victim to scams trying to get that help. 3. How do we meet those vulnerable technology users. We have a saying around the shop developed by one of our techs who’s name is Cecily. ‘At Mom’s Computer we Understand Technology, but Understand Humans Even Better.’ And as each year goes by, we just learn more and continue to take that responsibility seriously.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Mom’s Computer is a national computer and technology care shop. Our focus is on Senior’s & Adult Learners seeking to engage with a computer or continue to keep their tech skills, in a fast evolving world. We provide online/onsite repair and education for individuals and groups. We work with the general public and are hired by orgs like The Los Angeles Employees Retirement System (LACERS) or non-profits like The LGBT Centers of Cal and More. Mom’s came about in the dust of the great recession of 2008. That period pushed many workers out of the market, never to return (deja vu 2021). Often those folks were on the edge of retirement of their active work life. When they went home, put the computer on the kitchen table and tried to navigate through a new evolving maze of the online workforce, many of these folks found us. Thus Mom’s Computer was born.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m going to have my guest land at Bob Hope. Let’s start in Burbank. If the flight comes in around 6 0r 7 then once I scoop them up it’s off to a welcome margarita and dinner at the iconic Casa Vega. The next day would most certainly start with a Winchell’s donut & coffee (let’s keep it LA) and that early drive to surf tower 26 in Santa Monica. Rack the boards, grab some falafel from Tel Aviv in Encino, on the way back. Later that day we’d be going to the ‘San Fernando Valley Relics’ Museum, a truly special place. The next day we’re off to IAMLA, one of the best LA Centric Museums in the city & since were not far, King Taco on Cypress for lunch. The following days would include, a list of my fave secret strip mall spots from Dim Sum in Temple City to Langers to Durals Soul Food in Inglewood. If we could catch a Dodger Game over some michelada’s, I’d end the trip feeling like a good host!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Mom’s Computer was immediately embraced and supported by the community. When I put my plan together, explained it to the business community, I did it the old fashioned way. I made a flyer and walked Sherman Way, Ventura Blvd, Balboa, Van Nuys, then over the Hill. On my last walk of the day on Melrose and Highland I stopped at ‘Melrose Mac’, one of LA’s premier tech shops. I pitched my business to the receptionist and then the owner popped out of the back and said, “I have some clients for you.” By the end of the end of the month we had our first two employees and several corporate accounts. Walked 20 miles in the blazing L.A.’s sun that day 8 years ago, but it was worth it. I’d also like to add the staff at LACERS and the LGBT Centers. Both are a layered corporate structures, who are staffed with folks really making a difference.
Other: OnZoom Classes https://on.zoom.us/h/momscomputer
All photos by Francesca Guerrini