Meet Gemma Lee | Creative Director & Founder of Out of Ordi

We had the good fortune of connecting with Gemma Lee and we’ve shared our conversation below.

Hi Gemma, can you walk us through the thought-process of starting your business?
My husband and I wanted a more stable life. Living day by day and hoping for things to magically change wasn’t enough. We wanted to build something we were both good at. I had the idea of creating a special dessert experience, and I convinced my husband to join me in starting a dessert business. I come from a creative background, and he has experience in cooking. We didn’t have much funding, so we began by selling through preorders and promoting our products on social media.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Our packaging and creative direction set us apart. I wanted our brand to feel like a special gift to our customers—not just something that tastes good, but something that looks and feels good too. I put a lot of thought into creating a full experience, from the visuals to the details. The design reflects both current trends and the meaning behind our name.

Our packaging and mascot might not look like a typical bakery—and that’s the point. Just like our name, Out of Ordi, we aim to do things differently.

With a background in the creative field, I’m always exploring new ideas, whether it’s through hands-on projects, design, or even tech. The biggest challenge was defining the concept and direction of the brand. But once the name was set, everything started to flow naturally.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
One of my favorite places to go is Malibu Pier. I love watching the sunset while driving along the highway, feeling the ocean breeze. It’s one of those moments where you can truly feel the spirit of Los Angeles all around you.

Who else deserves some credit and recognition?
We wouldn’t be here opening our brick-and-mortar shop if it weren’t for our customers—those who recognized us and supported us from the very beginning. And our family, who stood by us and helped in so many ways. Their love, encouragement, and support gave us the strength and courage to take this big step. They’re the reason we believed in ourselves enough to make this dream a reality.

Website: https://outofordi.com

Instagram: https://out.of.ordi