Meet George Foreman III | Founder

We had the good fortune of connecting with George Foreman III and we’ve shared our conversation below.

Hi George, can you walk us through the thought-process of starting your business?
I’ve always believed that creativity is a form of survival. Whether you’re in the ring or in the studio, you’re trying to express something, prove something, or heal something. After opening Craft Boxing Club in Calabasas, I was blown away by how many artists, musicians, producers, and creators were walking through the gym doors — not just for physical health, but for mental clarity and inspiration. I realized that creativity wasn’t just alive in Calabasas — it was thriving. It just needed a home.

That’s what led me to start Craft Studios. I wanted to build a space where artists could create at the highest level, surrounded by a team and tools that could elevate their vision. A place where an independent singer, a Grammy-winning producer, a podcast host, or a TikTok creator could all feel equally supported and empowered. With the rise of AI and digital platforms, the tools to create are evolving faster than ever. But tools alone aren’t enough — people need a space where excellence is expected, and collaboration is organic.

Craft Studios is that place. It’s the intersection of tradition and innovation. Of raw talent and refined craft. We built it for the underdog with something to prove, the veteran with something new to say, and everyone in between.

What should our readers know about your business?
Craft Studios is more than a recording studio — it’s a creative sanctuary. We built a space where artists, podcasters, filmmakers, and storytellers can come to create at the highest level, without compromising their vision. It’s a place where premium means more than polished floors and expensive gear — it means intention. It means having the right people in the room, the right energy, and the right tools to make something great.

What sets Craft apart is our commitment to both excellence and accessibility. We’re based in Calabasas, which surprises people — they don’t always associate this area with raw creativity. But once I opened Craft Boxing Club and saw how many artists, musicians, and creators were coming through, I realized there was a real community of talent here that needed infrastructure. Not just a space, but a team — people who’ve been in music, film, and content for decades — who know how to listen and elevate.

Getting here wasn’t easy. Any time you try to do something original, you’re going to get resistance — from logistics, from people, from your own doubt. But I’ve always been driven by purpose. I don’t build things just to make money — I build to serve people. I had to learn patience. I had to learn how to let go of control, build the right team, and trust the creative process just as much as I trust the business process.

One of the biggest lessons I’ve learned is that you don’t have to be everything for everyone — but you do need to be exceptional for the community you serve. At Craft, we serve creatives. That’s our job. Our team’s role is to help you make your best art — and we take that seriously.

What I want the world to know is this: Craft isn’t about me. It’s about them — the artists, the creators, the visionaries. In a world that’s becoming more digital and more automated, human creativity is more valuable than ever. We’re here to protect it, fuel it, and bring it to life.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend’s flying in, I’m not just trying to show them the city — I’m trying to show them the lifestyle. The version of LA that’s a little slower, more grounded, and a lot more soulful than people expect.

We’d probably kick things off with a hike up Busch Trail in Malibu — the views are incredible and it’s one of the best ways to reset and connect before jumping into the rest of the week. From there, we’d head over to Next Health for some recovery — IV therapy, hyperbaric chamber, red light, the whole works. I take health and longevity seriously, and this is the spot where performance meets wellness.

If we’re stepping out, the first place we’re hitting is Wild West Social House. It’s not just a place to shop — it’s an experience. They’ve got this really unique concept where you can borrow high-end designer pieces instead of buying them outright. It’s such a smart way to stay fresh without overconsuming. We’ll get fitted, maybe throw on a vintage western jacket or a Fear of God set, and then head out for the night.

For dinner, I’d take them to The Old Place in Agoura Hills. It’s like walking into a Western film set — big steaks, incredible energy, and live music in the background. Everyone who works there has a story, and every guest feels like they belong. That’s my kind of place.

We’d definitely catch a night at Aviator Nation Dreamland in Malibu — intimate shows, great sound, and a real appreciation for culture and artistry. It’s not flashy — it’s just cool in the most authentic way.

Throughout the week, we’d obviously spend time at Craft Studios and Craft Boxing Club — that’s where my world lives. Whether it’s a training session, a studio drop-in, or just meeting with some of the incredible creatives we work with, I’d want my best friend to feel what we’re building here.

Calabasas and Malibu might not be the first names that come to mind when people think about art, wellness, and culture — but they should be. There’s a whole creative ecosystem here that’s real, grounded, and thriving. That’s the LA I’d show them.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Absolutely — none of this happens in a vacuum. If there’s one person I need to shout out, it’s Bruce Richmond. Bruce has been a friend, mentor, and believer in the Craft vision since day one. He comes from the TV and production world, and he understands the power of storytelling — not just through content, but through infrastructure. He’s someone who’s always seen the long game, and he’s had my back in making sure Craft wasn’t just an idea, but something real and scalable.

When you’re building something like Craft Studios, it’s not just about gear and square footage — it’s about belief. You need people around you who believe in the idea just as much as you do, even when it’s still on paper. Bruce brought that energy and that conviction. He’s someone who always reminded me that premium doesn’t just mean expensive — it means thoughtful, intentional, excellent. He’s helped me build Craft with all of that in mind.

Everyone needs a Bruce in their corner — someone who pushes you to dream big but also helps ground that dream in reality.

Website: https://www.craftcalabasas.com

Instagram: https://instagram.com/craftcalabasas

Youtube: https://YouTube.com/@georgeforemanthird

Image Credits
Brian Doherty Photo