Meet Gizelle Adams | Founder of Crunchy Munch

We had the good fortune of connecting with Gizelle Adams and we’ve shared our conversation below.

Hi Gizelle, how do you think about risk?
Risk taking is often discussed amongst my friends and peers in business. Needless to say, entrepreneurship is the epitome of risk taking, and I often compare it to gambling. More likely than not, the greater the risk, the greater the return or the outcome. But, of course, there are many cases when this theory doesn’t play out. It has taken me a handful of failed business ideas and ventures to better determine which areas are worth the investment, or the “risk” and you become more skilled at better assessing these scenarios through experience and failure. Relative to my business, risk was crucial and unavoidable. I brought a food product to the market that was and is, not commercially sold so my greatest and most important task was to determine how to convince customers, time and time again, to not only try, but purchase something of which they had no familiarity. I continue to take an enviable risk each day of continued operation of my business as I invest more time, capital, and resources into a venture that will always need advocacy due to it’s freshness in the world of food.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
The element of innovation and creativity is necessary for a successful business. The pioneers of any business or product display these traits more obviously but those who make adjustments to existing products or services deserve credit too. My creativity is definitely derived from being a dancer. Most artists are quick to problem solve and develop creative solutions within their field and dance has undeniably helped launch and refine my creativity. It has helped me to look at all the ways in which an outcome may or may not execute upon delivery and that, absolutely has been a benefit in my creation and development of my food product business, Crunchy Munch.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am born and raised in the eastern most part of Los Angeles county and have since moved across various sub cities of LA. Something I always note to travelers or those visiting LA, is that the culture of people, the landscape, geography, food, and overall feel of each part of LA can change within a matter of a five minute drive. There is so much culture packed into the widespread yet dense city of Los Angeles and all of its outskirts so it’s important to experience different parts. But before planning anything, account for traffic. In LA, we measure distance by time so instead of saying a location is seven miles away, we would say it’s 40 minutes away (due to how much longer everywhere takes to travel because of traffic). Curating the perfect LA itinerary is completely dependent upon the person and their interests, and my best advice is to find the type of activities, shopping, or dining that would interest you and your company and go from there.

Who else deserves some credit and recognition?
A handful of people within the food space are owed credit for helping the launch and success of my business thus far. From mentors that worked alongside the very beginning stages of my food product business, Crunchy Munch, to all our helpful and insightful product testers and everyone who continues to help guide and grow the business day to day. It wouldn’t be fair to name one person as so many people have contributed along the way of my journey in entrepreneurship and I am grateful for each of them, alike.

Website: www.crunchymunch.co

Instagram: https://www.instagram.com/eatcrunchymunch