Meet Jason Lucero | Director, photographer, editor

We had the good fortune of connecting with Jason Lucero and we’ve shared our conversation below.

Hi Jason, have there been any changes in how you think about work-life balance?
My work life balance is constantly changing as new chapters open. Before I became a father, there was much more free time for balancing both work and life activities. Now as a dad, my priorities dictate that work life balance. At this point in my life, I mostly work on edits or film in the evening and am with my kid the whole day, while my fiancé works. I think that it’s difficult to find that work life balance, unless it is planned. And even then, I think that as a whole our society pushes us to overwork ourselves but I think that’s a conversation for another day.

Let’s talk shop? Tell us more about your career, what can you share with our community?
What sets me apart from others is that I am patient and willing to work with clients. Especially on things like revisions, when it comes to editing any video or photo production. To me, the client is boss and so I am always willing to change any aspect of the production. Even when it comes down to locations, fits or the storyline. With this creative work, I like to leave the ego out the door because it can get in the way of collaborating on projects, that’s what I’m most proud of. I have gotten to where I am now through word of mouth and customer satisfaction. It has not been easy because I’m the first from my family to follow this path. But the hard work that my parents have instilled in me since childhood has gotten me to where I am today. On a business note, I like to reach out to trusted creatives in regards to situations that I need to overcome and learn from. A lesson I’ve learned, along the way, is that a rested mind and body can always function better than an overworked one. Also, support people first, money comes later. What I want the world to know about me is that I’m just getting started, I have yet to create any films that I’m in control of the entire story, and so I’m personally excited for that time to begin.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
To eat and drink I’d pull up to The Wild Chive in Long Beach. But to drink with a view I’d choose Ballast Point. For dancing I’d choose La Cita bar in downtown Los Angeles. I’d also take them too a barbecue at my parents house, that always turns out to be fun.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to shoutout my fiancé Cori, because she believed in my abilities to create and make a living out of my creativity since day one and continues to support me to this day. On top of that, I have a huge family that supports me that I’d like to shout out, my mother Regina and father Jason, Joshua, G-ma Geri, Grandma Merlie, Grandpa Lucero & Denny, and my Nino Fred. I can continue with more but those are some of the people that deserve the most recognition. The Richmind$ collective, Mighty Muds the director and photographer, NugLife the artist and many more deserves all the exposure for being real people in a world of facades.

Website: www.jasoncharleslucero.com

Instagram: https://www.instagram.com/eljasonlucero

Twitter: https://twitter.com/eljasonlucero

Other: https://linktr.ee/jasoncharleslucero This link has my recent work.