Meet Joey Bachrach | Co-Founder & CEO

We had the good fortune of connecting with Joey Bachrach and we’ve shared our conversation below.

Hi Joey, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
In January of 2021, my husband Andrew Fox and I conceived the idea for Rainbow Hill Sober Living after recognizing a glaring need within the LGBTQ+ community for support in recovering from substance use disorder. We observed that existing sober living options often fell short of providing genuine support and affirmation to LGBTQ+ individuals, despite marketing themselves as LGBTQ “friendly.” Determined to fill this gap, we embarked on the journey of creating a safe haven tailored specifically to our community’s needs. Witnessing the positive impact of our efforts, we decided to expand our services. By the summer of 2023, we proudly opened Rainbow Hill Recovery, a treatment center offering intensive outpatient care designed to provide affirming and affordable support for substance use disorders and mental health within the LGBTQ+ community. Through our continued dedication, we aim to foster an environment where our clients can thrive in their journey of recovery.

What should our readers know about your business?
What sets us apart at Rainbow Hill Recovery is our unwavering commitment to providing a truly affirming and inclusive environment for the LGBTQ community on their journey to recovery. Andrew Fox and I, as the founders, are not just business partners; we’re living proof of the transformative power of recovery.

Our personal experiences, both as husbands and advocates, have shaped the very foundation of Rainbow Hill. We understand the crucial role a supportive community plays in the healing process, especially for individuals within the LGBTQ community. Our commitment to creating a dedicated sober living and treatment center for LGBTQ individuals stems from a deep passion for ensuring that everyone, regardless of their background, feels understood, accepted, and respected on their path to sobriety.

Building Rainbow Hill was not an easy journey. Recovery itself is a challenging process, and establishing a facility that truly prioritizes the unique experiences and identities of each client comes with its own set of challenges. We overcame obstacles by staying true to our mission and learning from every challenge we faced. Our own journeys to sobriety have taught us resilience, empathy, and the importance of fostering a sense of belonging for those seeking recovery.

What I want the world to know about Rainbow Hill Recovery is that we are more than just a brand – we are a movement that has become a beacon of hope. We prioritize the individual, ensuring that their journey towards healing is met with genuine understanding, acceptance, and respect.

Our story is one of passion, commitment, and personal transformation. We are not just providing a service; we are fostering a community that stands as a testament to the possibility of recovery and the strength that comes from embracing one’s true self. We are stronger together!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Day 1: Explore West Hollywood

Morning: Start your day with a leisurely walk along the iconic Sunset Strip. Admire the colorful billboards, historic landmarks, and trendy boutiques.
Brunch: Head to a local café like Urth Caffé for a delicious brunch featuring organic fare and specialty coffees.
Afternoon: Visit the Museum of Contemporary Art (MOCA) Pacific Design Center to immerse yourself in cutting-edge contemporary art.
Non-Alcoholic Mocktail Stop: Swing by Alfred Tea Room for their famous “Beverly Hills 90210” mocktail, a refreshing blend of fruity flavors without the alcohol.
Evening: Dinner at Gracias Madre, a renowned plant-based Mexican restaurant. Indulge in their flavorful dishes crafted from organic, locally sourced ingredients.

Day 2: Wellness Day

Morning: Start your day with a rejuvenating yoga class at a local studio like Hot 8 Yoga.
Brunch: Refuel with a healthy brunch at Café Gratitude, known for its nourishing plant-based cuisine.
Afternoon: Pamper day with a spa day at The Now, where you can enjoy massages and holistic treatments.
Non-Alcoholic Mocktail Stop: Sip on a refreshing cucumber mint cooler at True Food Kitchen, known for its wellness-focused menu.
Evening: Enjoy a leisurely stroll through West Hollywood Park and play Pokemon GO or relax with a sunset picnic at Plummer Park.

Day 3: Shopping and Culture

Morning: Explore the trendy boutiques along Melrose Avenue, known for its unique fashion finds and eclectic shops.
Brunch: Grab brunch at Joan’s on Third, a beloved café offering gourmet sandwiches, salads, and pastries.
Afternoon: Dive into the vibrant LGBTQ+ history of West Hollywood with a visit to the ONE Archives Gallery & Museum, the world’s largest LGBTQ+ archive.
Non-Alcoholic Mocktail Stop: Indulge in a refreshing coconut mojito mocktail at E.P. & L.P. Rooftop Bar, enjoying stunning views of the city.
Evening: Catch a live performance at The Troubadour, a legendary music venue that has hosted iconic artists over the years. (We MUST get tickets in advance)

Day 4: Outdoor Adventure

Morning: Embark on a hike at Runyon Canyon Park, offering panoramic views of Los Angeles and the Hollywood Sign.
Brunch: Enjoy a hearty brunch at Blu Jam Café, known for its signature Crunchy French Toast and innovative brunch dishes.
Afternoon: Rent bikes and explore the scenic streets of West Hollywood, or opt for a leisurely stroll along the West Hollywood Design District.
Non-Alcoholic Mocktail Stop: Quench your thirst with a tropical pineapple ginger cooler at Fresh Corn Grill.
Evening: Have a cozy dinner at Cecconi’s, an elegant Italian restaurant serving classic dishes with a modern twist.

Day 5: Art and Creativity

Morning: Be tourists and immerse ourselves in the vibrant street art scene of West Hollywood with a guided walking tour.
Brunch: Fuel up with a delicious brunch at Toast Bakery & Café, known for its extensive menu and decadent pancakes.
Afternoon: Channel our inner artist with a pottery or painting class at Brushstrokes & Beverages.
Non-Alcoholic Mocktail Stop: Treat ourselves to a refreshing strawberry basil lemonade at Earth Bar, packed with antioxidants and vitamins.
Evening: Catch a comedy show at The Comedy Store, where you can enjoy performances by both up-and-coming comedians and established stars.

Day 6: Culinary Delights

Morning: Sleep in till 10:30 AM
Brunch: Indulge in a lavish brunch buffet at The London West Hollywood, featuring gourmet selections and bottomless mimosas (non-alcoholic options available).
Afternoon: Explore the farmers’ market at Plummer Park, where you can sample fresh produce, artisanal goods, and gourmet treats.
Non-Alcoholic Mocktail Stop: Enjoy a refreshing watermelon agua fresca at Hugo’s Restaurant, known for its healthy and sustainable cuisine.
Evening: Dine at Norah, a stylish eatery offering modern American cuisine with global influences, featuring an array of inventive mocktail options.

Day 7: Relaxation and Reflection

Morning: Start our day with a guided meditation session at Unplug Meditation, helping us find inner peace and clarity.
Brunch: Treat ourselves to a leisurely brunch at Eveleigh, featuring farm-to-table fare and a tranquil garden setting.
Afternoon: Spend the afternoon browsing the shelves at Book Soup, a beloved independent bookstore offering a vast selection of literature and author events.
Non-Alcoholic Mocktail Stop: Savor a refreshing berry-infused kombucha at Greenleaf Gourmet Chopshop.
Evening: Enjoy a quiet evening in, perhaps with a movie marathon or a cozy dinner at home, reflecting on our week of exploration and fun in West Hollywood.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
To all of Rainbow Hill Sober Living’s clients, families, and loved ones,

Your journey towards sobriety is not just a personal triumph but a collective testament to resilience, courage, and love. We want to extend our deepest gratitude to each and every one of you for entrusting us with such a profound part of your lives. Your unwavering commitment to recovery fuels our purpose and inspires us daily.

We recognize that none of this would be possible without the incredible support of the recovery community and our allies. Your love, guidance, and understanding create the foundation upon which our clients build their futures. Together, we are stronger, united in our mission to foster healing and growth.

Rainbow Hill stands today as a beacon of hope because of the faith you’ve placed in us. Your belief in our program transforms lives and fills our hearts with gratitude. As we continue this journey together, let us remember that through solidarity and compassion, we can overcome any challenge.

Thank you for being an integral part of the Rainbow Hill family. Your presence enriches our community and reaffirms our collective commitment to a brighter, sober future.

Website: https://rainbowhillrecovery.com/

Instagram: https://www.instagram.com/rainbowhillrecovery/

Linkedin: https://www.linkedin.com/company/rainbow-hill-recovery

Twitter: https://twitter.com/RainbowHill_CA

Facebook: https://m.facebook.com/rainbowhillrecovery/

Youtube: www.youtube.com/@RainbowHillRecovery

Image Credits
Morris Wentworth Ziv Sade