Meet Jose Dominguez | Caterer

We had the good fortune of connecting with Jose Dominguez and we’ve shared our conversation below.

Hi Jose, we’d love to hear more about how you thought about starting your own business?
The thought process behind starting my own business was a combination of passion, problem-solving, and strategic planning.

Firstly, I identified a gap in the market where I could offer a unique product or service that would benefit my target audience, since the main ideas was to sell a good dessert on the street, we needed to be something easy to prepare and that didn’t require a large amount of money to invest. This would include a crepe cart, and truck to move my equipment.

Secondly, I focused on finding the right location for my business. This decision was crucial as it would directly impact accessibility, visibility, and overall customer experience, considered factors such as foot traffic and competition,

Finally, I developed a comprehensive marketing and promotion strategy to attract customers and build brand awareness. This included leveraging social media, I started an Instagram acc about 5 months before launching our business.

Alright, so let’s move onto what keeps you busy professionally?
I worked for the metal recycling industry for about 14 years, I’ve always had a passion for food, and after years in the metal recycling industry, I decided to take a leap of faith and pursue my dream of becoming a caterer. While I didn’t have any formal culinary training, I was determined to learn and grow.

My journey hasn’t been without its challenges. The pandemic forced me to adapt and pivot my business model, and there were countless setbacks along the way. However, I’ve learned the importance of perseverance, creativity.

What sets my business apart is providing exceptional customer service. I’m most proud of the positive feedback I’ve received from customers who appreciate my unique flavor combinations and friendly approach.
I’m excited about the future of my business and hope to continue sharing my passion for food with the community. I want my brand to be known for its delicious crepes, warm hospitality, and commitment to making people happy, one bite at a time.”

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Day 1: Arrival and Beach Day
* Morning: Welcome your friend to LA! Pick them up from the airport and head to a cozy brunch spot like Sqirl or Gjusta.
* Afternoon: Head to Santa Monica Pier for a classic LA experience: boardwalk, amusement park, and the beautiful beach.
* Evening: Dinner at a trendy restaurant in Venice Beach like Gjelina or dinner and a show at the Hollywood Bowl.
Day 2: Hollywood and Beverly Hills
* Morning: Tour the Hollywood Walk of Fame, TCL Chinese Theatre, and the Dolby Theatre.
* Afternoon: Shop till you drop on Rodeo Drive in Beverly Hills, followed by a luxurious afternoon tea at The Peninsula Beverly Hills.
* Evening: Catch a show at the Pantages Theatre or a comedy club in Hollywood.
Day 3: Desert Adventure
* Morning: Drive to Joshua Tree National Park for a day of hiking, rock climbing, and exploring the unique desert landscape.
* Evening: Stargazing at Joshua Tree National Park, followed by dinner at a local restaurant in Palm Springs.
Day 4: Wine Country
* Morning: Drive to Temecula Valley Wine Country for wine tasting at various vineyards.
* Afternoon: Enjoy a picnic lunch in the vineyards, followed by a leisurely bike ride through the countryside.
* Evening: Dinner at a farm-to-table restaurant in Temecula.
Day 5: Urban Exploration
* Morning: Explore the Arts District in Downtown LA, with its vibrant street art, galleries, and trendy shops.
* Afternoon: Visit the Broad Museum or the Museum of Contemporary Art (MOCA).
* Evening: Dinner at a Michelin-starred restaurant like Bestia or dinner and a show at the Walt Disney Concert Hall.
Day 6: Coastal Drive
* Morning: Drive along the Pacific Coast Highway, stopping at beautiful beaches like Malibu and Laguna Beach.
* Afternoon: Hike in the Santa Monica Mountains or visit the Getty Villa.
* Evening: Dinner at a seafood restaurant in Malibu.
Day 7: Farewell Brunch
* Morning: Brunch at a trendy spot like Alfred’s Coffee or Rosaline.
* Afternoon: Say goodbye with a stroll along the Santa Monica Pier.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would dedicated this story to my wife Maria and my niece Sherlyne, since they’ve been with me since the beginning, I wouldn’t have this business if it wasn’t for them.

Website: https://Lascrepes.com

Instagram: Las_crepes

Facebook: Las_crepes

Yelp: La’s crepes

Image Credits

Photo credit to http://www.photobohemia.com/