We had the good fortune of connecting with Joshua Nelson and we’ve shared our conversation below.

Hi Joshua, is there something you can share with us that those outside of the industry might not be aware of?
The motorsport industry is struggling to reach the youth and minority audiences. But gaming is now making more money than music and movies combined and ironically the most active demographic is the youth and minority audiences. So by combing gaming tech with real motorsports we have a chance to create a new hybrid inclusive industry vertical that appeals to both young and old no matter your ethnicity. That will be the key to Battle Racing success!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Emotional Ideas, Inc is a patented Sports and entertainment technology company that creates innovative ideas driven by emotional passion. We started by combining advanced gaming tech with real electric gokart vehicles to introduce a new gamified hybrid motorsport called BATTLE RACING, a new physical sport inspired by combat racing games like Nintendo Mario kart and movies/shows like speedracer and/or deathrace. This idea started because i was going back in 2014 and i was stuck behind the guy in front of me with no way to pass him. And i thought what if there was a balance between driving skill and gaming strategy creating a new way to race using gaming tech and simulated vehicle damage. After racing i would talk to friends and family and they said since you cant stop talking about it maybe you should be the one to make it happen. BATTLE RACING was born. www.BattleRacing.com

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take them gokarting at the nearest gokart center and try to get their feedback on Battle Racing being a new sport. Then i would allow them to try my Battle Racing prototypes on a private track. They would meet my wife and children of 4 who inspire me to get up and grind everyday. After we eat i would show them where i sleep, because the next thing im doing is going to bed to get some rest lol.

Who else deserves some credit and recognition?
Bill Mckeel, my cofounder & coo. He believed in me and never gave up on me. I started this journey in 2014, he and i met in 2015 and have been tied to the hip since then. He is older than i and a different ethnicity than i but that has helped us cover all bases of what the other may have missed. It makes us a well rounded team with experience and vision!

Website: www.BattleRacing.com

Instagram: @_Joshua.nelson

Linkedin: https://www.linkedin.com/in/joshuajnelson1992

Facebook: https://www.facebook.com/Emotionalideasinc

Youtube: https://youtube.com/@BattleRacinglive

Other: Tiktok: https://www.tiktok.com/@battleracinglive

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