Meet Judy Roldan

We had the good fortune of connecting with Judy Roldan and we’ve shared our conversation below.

Hi Judy, do you have any habits that you feel contribute to your effectiveness?
Networking and Relationship Building**: I value building and maintaining professional relationships. Networking has opened up opportunities for mentorship, collaboration, and growth.

Resilience and Adaptability**: Facing challenges with a positive mindset and being willing to adapt to changes has helped me navigate through obstacles and turn them into learning experiences.

*Self-Care and Balance**: Maintaining a healthy work-life balance has ensured that I stay energized and motivated. Regular exercise and taking breaks contribute to my overall well-being and productivity.

By cultivating these habits, I’ve been able to create a strong foundation for personal and professional growth.

What should our readers know about your business?

**What sets you apart from others?**
What distinguishes me from other agencies is my comprehensive experience across both sides of the business spectrum: media sales and working with clients within advertising agencies. This dual perspective allows me to offer unique insights and strategies to my clients.

**What are you most proud of or excited about?**
I am particularly proud of successfully producing and developing Sponsor relationships for the East LA Mexican Independence Day Parade & Festival for 13 years. This long-standing track record of success reflects my dedication to creating meaningful and impactful events.

**How did you get to where you are today business-wise? Was it easy?**
I launched Terra Marketing Platforms, a boutique marketing agency with a strong desire to help clients bring their brands and ideas to life. The journey has been filled with challenges, but my eagerness and commitment to client success have been key driving forces in reaching where I am today.

**What are the lessons you’ve learned along the way?**
I’ve learned that developing strong relationships and maintaining a robust work ethic are crucial. These elements have consistently resulted in long-lasting partnerships and successful projects.

**What do you want the world to know about you or your brand and story?**
My story began with a passion for transforming ideas and concepts into reality. I established Terra Marketing Platforms, with a mission to support clients in achieving their vision. Despite having no initial capital to start, I proactively reached out to former colleagues to showcase my capabilities and build a foundation for my business. Don’t give up, ask questions, do your research, and built relationships.I will leave you with this tough, “ I might not a millionaire monetary but I am a millionaire with relationships”.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend was visiting for a week, I’d plan an unforgettable itinerary to showcase the best of the Los Angeles area. We’d kick off with a Dodgers game, starting our day with a tasty stop at King Taco. After the excitement of the game, we’d head to Mr. Fish in downtown LA for some evening drinks. The following day, we’d immerse ourselves in the tasty traditional Cuban pastry from Porto’s on our to the magic of Disneyland, spending a full, fun-filled day at the park.The next day I would take her for a delicious brunch on 2nd Street in Long Beach, followed by a late dinner in the vibrant heart of Chinatown. Wrapping up our adventure, we’d take a scenic drive to Old Town Pasadena, where we could enjoy some shopping and refreshing margaritas at El Cholo Mexican Restaurant. This itinerary combines iconic experiences, delicious dining, and unique local charm to create an unforgettable visit for my best friend.

Who else deserves some credit and recognition?
I would like to dedicate this shoutout to my mother, who taught me the true meaning of hard work and perseverance. Her unwavering dedication and resilience have been a constant source of inspiration in my life. From her, I learned the importance of being stronger than my circumstances and the value of earning my achievements through diligence and determination. Her support and wisdom have played a significant role in shaping who I am today, and I am truly grateful for her influence on my journey.

Website: www.eastla-parade.com

Instagram: Terra marketing events

Linkedin: Judy Roldán

Facebook: Terra marketing events

Image Credits
Sarai González