We had the good fortune of connecting with Jules Buenabenta and we’ve shared our conversation below.
Tell us about your business—what sets you apart, what you’re proud of, and how you’ve overcome challenges to get where you are today. What lessons have you learned, and what should the world know about your brand and story?
Future in Tech (FiT) is a company built on transforming how organizations manage, govern, and mobilize their data. Our innovative approach to solving problems that have long plagued industries like legal, corporate, and education sets us apart. Before FiT entered the market, these organizations were navigating siloed systems, outdated processes, and inefficiencies that stifled productivity. We’ve created solutions that integrate seamlessly with existing platforms while prioritizing ease of use, scalability, and security.
What truly makes FiT special is our ability to listen. We work closely with our clients to understand their pain points and develop solutions that address their unique needs. Whether it’s our Matter Mobility platform, designed to simplify the transfer of client matters, or our Governance tools that ensure compliance while optimizing operations, we bring value through innovation and customization. And what I’m most proud of is how our products have directly improved efficiency and accountability for our clients, empowering them to focus on their core missions.
Getting here was anything but easy. When I joined, FiT was essentially an untapped idea. There was no presence in the market, no branding, and no roadmap to success. We had to build everything from the ground up—branding, messaging, product-market fit, and client trust. One of our biggest challenges was establishing credibility in a competitive landscape. But we overcame it by focusing relentlessly on quality, delivering what we promised, and providing exceptional client support.
Some key lessons I’ve learned along the way include the importance of adaptability and resilience. The industry is constantly changing, and success requires anticipating those changes and being ready to pivot and evolve when necessary. I’ve also learned the value of collaboration, the combined effort of our team, partners, and clients that drives real progress.
What I want the world to know about FiT is that we’re here to make a difference. We’re not just a tech company but also a partner in solving the challenges that organizations face every day. Our story is one of innovation, determination, and the belief that even the most complex problems have solutions when approached with the right mindset and team.
At FiT, we’re not just building products; we’re building the future of how organizations manage information and drive efficiency. This is just the beginning, and I’m excited for what’s to come.
What is the most important factor behind your success / the success of your brand?
The most important factor behind my success and the success of FiT is a relentless focus on understanding the market and addressing its unmet needs with innovative, forward-thinking solutions. Before I joined FiT, the brand didn’t have a presence in the marketplace; it was a powerful concept without a voice or identity. My goal was to translate FiT’s potential into a brand that resonates deeply with our audience.
By carefully listening to the challenges faced by our target market—whether it’s legal firms, corporate organizations, or educational institutions—we were able to position ourselves as problem-solvers rather than just software providers. We didn’t just enter the market; we set a new standard for what customers should expect from information governance and operational management solutions.
The success of FiT is also rooted in our ability to innovate at every step. We’ve built a platform that’s not just functional but truly transformative. We lead with empathy, listen to feedback, and create solutions that align with our clients’ evolving needs, from seamless integrations to intuitive user experiences.
At the heart of it all, I believe the most critical element has been cultivating trust. FiT is more than just technology. It represents a partnership with our clients. That trust, combined with our vision and execution, has allowed us to carve out our space in the market and set the tone for the future.
Moving forward, our success will continue to be driven by this foundation: listening, innovating, and delivering unparalleled value to our clients.
What’s one thing about your industry that outsiders are probably unaware of?
One thing about the information governance and legal technology industry that outsiders are probably unaware of is how deeply fragmented and complex it is behind the scenes. From the outside, it may seem like a straightforward process of managing data or facilitating operational workflows, but in reality, it involves navigating a labyrinth of legacy systems, siloed repositories, compliance requirements, and competing priorities across departments.
Many firms, especially in the legal and corporate sectors, still rely on outdated processes and technologies that make it incredibly difficult to achieve true efficiency or data transparency. The challenge isn’t just implementing a new tool—it’s transforming an organization’s entire approach to managing information while ensuring buy-in from multiple stakeholders, including IT, compliance, and executive leadership.
What outsiders also don’t often realize is the level of precision and security required in this industry.
We handle more than standard data. We focus on highly sensitive client information, records, and intellectual property. The stakes are incredibly high; even a minor oversight can result in significant legal or financial repercussions.
At FiT, we aim to bridge this gap by creating solutions that address these challenges and make them manageable for our clients. We’re working to demystify the process and provide tools that are secure, intuitive, and adaptable—tools that transform information governance from a pain point into a competitive advantage.
How do you think about risk? What role has taking risks played in your life/career?
Risk-taking has been a defining aspect of my career and a crucial element in the growth and success of FiT. I’ve always believed that calculated risks are the foundation of innovation. In an industry like legal technology and information governance, where traditions run deep, and change is often slow, taking risks is not just a choice—it’s a necessity.
When I joined FiT, there wasn’t an established brand presence or clear market identity. I took a leap by reimagining how the company could present itself to the world, focusing on crafting a brand that resonates with the challenges and aspirations of our clients. It wasn’t without uncertainties, but the reward was undeniable. We have transitioned from a non-existent market presence to a recognized leader.
For me, risk-taking is about balancing vision with strategy. It’s not about reckless decisions but rather about identifying opportunities that others might overlook and having the courage to pursue them. Whether it’s launching a bold marketing campaign, entering a competitive deal with a clear differentiation strategy, or redefining the value proposition for our clients, taking risks has enabled us to stand out in a crowded industry.
On a personal level, taking risks has shaped who I am as a professional. Every career move and every project I’ve championed has carried its own level of uncertainty. But I’ve learned that the greatest opportunities lie just beyond what feels comfortable. In those moments of uncertainty, we push boundaries, learn, and create something truly extraordinary. For FiT, risk-taking isn’t just a role we play—it’s part of our DNA, and it’s what will continue to drive us forward.
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