We had the good fortune of connecting with Justin Boyle and we’ve shared our conversation below.

Hi Justin, why did you decide to pursue a creative path?
While balancing content creation with the demands of being a full-time student, my passion for storytelling and advocacy remains constant. In high school, I served as president of the Black Student Union. I became a vocal advocate for the Black community in St. Louis—a role I’ve continued in college by leading Brother Connection, our Black men’s organization at the University of San Francisco.

I’ve always used social media to speak on topics I care about, often sharing unfiltered thoughts that sparked meaningful conversations. Encouragement from friends and followers, combined with my preference for talking over writing, led me to start my podcast, Troof to Power.

My goal is to create a much-needed space for Black male visibility and connection, where our voices are amplified, and our ideas are welcomed. As someone deeply inspired by Black history, culture, and sociology, I see content creation as a tool for advocacy and healing. Our generation has unprecedented access to knowledge and resources, and I’m committed to using that access to uplift my community. I believe there can never be too many positive influences, and Troof to Power is my way of contributing to that legacy.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m a third-year Business Analytics major with a minor in African American Studies at the University of San Francisco. After graduating from Missouri’s top-ranked public high school, I earned a full-tuition scholarship through the Black Scholars Program, which brought me to the West Coast.

At USF, I wear many hats: Resident Advisor, Community Connections Intern at the Cultural Centers, President of Brother Connection, and a student leader in Alpha Phi Alpha Fraternity, Incorporated, Upsilon Rho chapter. These roles have allowed me to shape the cultural and communal fabric of campus life, and I’m proud of the impact I’ve made in just a few short years.

Professionally, I’m preparing to apply my business analytics training to the healthcare field. I hope to use data to expand access to care and implement predictive tools that support preventative health, particularly in underserved communities.

One of the biggest lessons I’ve learned is that there’s no blueprint for life—you have to build your own. My brand, Troof to Power, is part of that blueprint. It’s rooted in what I call casual consciousness: making space for critical thought and reflection in our everyday environments. I aim to normalize deep thinking, community care, and cultural connection—not just in formal settings, but in casual ones as well.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Upon arriving, we first went down Haight Street to get food from Street Taco. They NEVER disappoint. Afterward, we walked down Haight Street and did some shopping. Afterwards, we will choose from the three surrounding parks to chill while listening to music and watching people. The best parts of San Francisco are the sunny days, walking around, finding a nice view, and trying different shops and restaurants. All trips will be taken on our Muni buses because SF has THEE BEST public transportation in the country. We would hit Primo’s Pizza on Divisadero for dinner, then go down to the Emporium barcade for late-night fun. Because we are college students, there would no doubt be a party happening either in the city or somewhere in the surrounding Bay. We would see the best view of the Golden Gate Bridge from Baker Beach before taking a bike ride through the Presidio park. If it’s a nice day, the move would be to the historic Fillmore district, which houses so much Black culture. Here we’ll stop at Salt and Straw for ice cream before walking through the Pacific Heights neighborhood with its multi-million dollar homes. One of the best parts of SF is that once you make it up any of our daunting hills, you can turn almost anywhere and see a beautiful city view. Before wrapping up our trip, we would take a trip downtown to ride the historic street cars while ensuring you snap the perfect picture before rolling downhill. If the trip lines up, we would hit BART (Bay Area Rapid Transit) to head to Oakland for First Friday. A huge block party predominantly featuring Black owned businesses and food vendors. Returning to San Francisco, we would ensure we saw the Painted Ladies in Alamo Square, the Palace of Fine Arts in the Marina district, while exploring all that Golden Gate Park has to offer before making it to Ocean Beach for a sunset.

Who else deserves some credit and recognition?
My parents
Zana Lawrence
Souls of Liberty (Ryan Escobar and Tenelle Winnmore)
@soulsofliberty IG and YT

Instagram: @_.just0 (0 is a zero)(personal) @troof_pod (podcast)

Youtube: Troof to Power @troof2power

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.