Meet Kelly Vaught | Principal/CMO

We had the good fortune of connecting with Kelly Vaught and we’ve shared our conversation below.

Hi Kelly, where are your from? We’d love to hear about how your background has played a role in who you are today?
Circumstances caused me to be homeless as a young person. I never finished high school and never attended university. I mention this because I believe it has played a significant role in who I have become. The primary lessons I have learned from my experience are 1. Be present. When you don’t know where your next meal will come from or where you will sleep each night, you begin to understand what it means to be present. This has served me well in the chaos of producing experiences and during a pandemic. 2. I can accomplish more than others may imagine or even more than I myself imagine. The caveat to this observation must include the kindness, generosity, and opportunities I have been afforded despite my circumstances or my own grit. This awareness makes it incumbent on me to reciprocate and pass along kindness, generosity, and opportunity wherever I can.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Experiential Marketing is one of the most honest forms of advertising. You connect directly with your audience and a brands product/service either fulfills on its promise, or it doesn’t. But that is determined by the people we connect with, not by committee, celebrity endorsement, or clever copywriting. It is a medium that also allows for creativity in bringing experiences to life. Whether it is setting 7 World Records or entertaining, amusing, and educating people, oftentimes it involves elevating ones experience, giving more than expected. That is rewarding on many levels. Getting to work alongside the creative minds at Red Bull, Microsoft, Nike and others is inspiring and stokes the creative fires we all have inside of us. All of our success can be traced to caring about our community, having integrity in all of our words and actions and being authentic to ourselves along the way. Leading with love, compassion, and empathy is a strong foundation to any enterprise. That is our core.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love the street art of Los Angeles. The Arts District is always on my list of recommendations, as well as many other areas of the city. The number of beautiful murals is extraordinary. LACMA, MOCA, and the Getty Museum never disappoint. Live music is a must for me whenever I visit new places, so the Troubadour, Palladium, The Mint and The Roxy are great and provide an intimate setting. And afterwards, dinner at the Rainbow Room makes for great people watching. Great place to see rock stars too. It should be noted that these are of course best enjoyed when there is no global pandemic.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shout out goes to my teammates. My business partners, Mark Billik & Nicole Malinowski, for aligning on creating a culture of inclusiveness. My coworkers for sharing the same values, which is ultimately what defines culture. And also our brand partners for continuing to trust our team with their brand and our creative approach to strengthening and celebrating community and connection.

Website: www.becore.com
Instagram: @becore
Linkedin: www.linkedin/company/becore
Twitter: @BeCoreLA
Facebook: www.facebook.com/becorela
Youtube: www.youtube.com/becorela

Image Credits
Birdman Photos – (Bryan “Birdman” Mier)