We had the good fortune of connecting with Laura Gerchik and we’ve shared our conversation below.

Hi Laura, what was your thought process behind starting your own business?

After nearly a decade in my role as US General Manager of Biologique Recherche USA, driving major transformation and growth, I stepped away in 2022 to embrace what I thought would be a break between significant jobs.

Wellness Curated was originally established as an advisory and fractional management firm. My passion lies in collaborating with brands and their teams across various growth stages, building and driving their strategies forward.

While consulting for international wellness brands, I uncovered a gap in the market. While many brands have their own US presence, there were no distribution businesses specialized in the professional spa sector. This insight led to creating the distribution arm of my company Wellness Curated and expanding our service offering to include advisory, and full-service distribution.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?

Wellness Curated specializes in distributing luxury skincare brands sourced globally for the US market. Our curated portfolio of brands provides the best in professional skincare, body care, and wellness products that are featured in leading hotels, day spas, medical spas, and retailers worldwide.

At Wellness Curated, our mission is to be a one-stop-shop for curated wellness brands that are high-quality, innovative, and sustainable. We offer exceptional service, comprehensive training programs, and marketing support.

Today our portfolio includes CODAGE PARIS, MARGY’S MONTE CARLO, and LYMA LIFE, with more to come.

Partnering with top luxury spas across the US, our partnership-driven approach has been met with remarkable enthusiasm. We champion brand Founder’s visions, and our portfolio complements rather than competes, a philosophy we’re resolutely committed to.

On the advisory and fractional management side, we work on both short- and longer-term missions, ranging from very specific scopes of work to general ones, such as my role as Interim CEO at Violette FR for six months.

Wellness Curated embodies my spirit of entrepreneurship and passion for this industry. It’s my brainchild company, one that lives at the crossroads of beauty, business and innovation.

I’m incredibly grateful for the support of our amazing community of partners, my incredible team of educators, and my business partner Erica Coburn, who joined me on this new adventure after working together at Biologique Recherche.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

I am based in NY but when I’m in LA I love going to the The Peninsula Hotel – I grab a green juice (the best in town), steal some sun by their amazing rooftop pool, and book a MARGY’S facial at the stunning spa.

In downtown LA, the recently launched CONRAD hotel is amazing- I love their outdoor restaurants, notably Agua Viva that has such good food (try the Root Vegetable Chips dish) and then I pop into the amazing spa for a CODAGE treatment and to lounge in their relaxation area that has the best touchless therapies.

My amazing LA friends like Annabel Schwartz, and Melanie Masarin are fellow founders and entrepreneurs – they keep me discovering LA’s latest and greatest. Annabel is the Founder of House of Talana (https://www.houseoftalana.com/), the first community and experience agency,  and is always working on projects for the best LA hot spots (think Caviar Kaspia, and The Georgien). Melanie Masarin, Founder of Ghia (https://drinkghia.com/), a spirits-free apéritif that is intoxicatingly good (minus the intoxication) serves up her zero proof drinks at some of LA’s coolest dining spots and markets.

Who else deserves some credit and recognition?
Shoutout to the amazing Founders of our brands who trust us to represent them: Julien & Amandine Azencott, CODAGE PARIS
Margie Lombard, MARGY’S MONTE CARLO
Lucy Goff, LYMA LIFE

Website: https://www.wellnesscurated.com/

Instagram: https://www.instagram.com/wellness_curated_official/?hl=en

Linkedin: https://www.linkedin.com/in/lauragerchik/

Facebook: https://www.facebook.com/laura.gerchik

Other: https://www.instagram.com/lauragerchik/?hl=en

Image Credits
Emily Frances Olson photography- for headshots

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.