We had the good fortune of connecting with Linda Sidhu and we’ve shared our conversation below.

Hi Linda, how to know whether to keep going or to give up?

Your worst moments in life can propel you to your best moments, so it’s important not to give up. Quite often, the pain of a loss can feel twice as intense as the joy of a win- something experts refer to as loss aversion. For example, consider the agony of losing $10k in a bad business investment compared to earning $10k with a profitable launch. Which hits harder? That’s why it’s important to keep going (even when you fail because success is always around the next corner.)

Alright, so for those in our community who might not be familiar with your business, can you tell us more?

I’m Linda Sidhu—list-building and quiz funnel expert, creator of the Quiz-to-Cash Bash, extroverted empath, ex-pharma sales rep, and a HUGE advocate for leaning into your strengths and personality to build solid connections to reach your community.

As a result of my success as a top-ten pharmaceutical sales rep, I designed a framework for personality quizzes that converts views to leads at 70%. I also personalize marketing for my customers, who have grown their email lists by the thousands and have had six-figure course launches thanks to a personality-based quiz using the Quiz Quadrant Framework.

However, I lost my business THREE TIMES before I built a profitable business. Here’s my Forbes article on how I bounced back after the third time (Link: https://www.forbes.com/sites/stephanieburns/2021/07/07/how-to-go-it-alone-after-losing-your-business-partner/?sh=448f0ea6645c)

When I’m not helping my clients and students create personality quizzes, you can find me walking the streets with my Golden Retriever Dakota, taking my 8-year-old son to soccer practice, or drinking a glass of pinot while I watch Succession (btw- Greg is my fav!)

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

My favorite place to tuck away (with my bestie) in full fluffy bathrobe mode is Suncadia (1.5 hours East of Seattle, WA.)
We are the kind of resort-ers that gets here early, drink copious amounts of cucumber and lemon water while we wait for a massage, and take luxuriously long showers after we spend enough time in the hot tub.

You bet we are *also* the type to order room service with a crackling fire as our soundtrack and choose a waterfront view to fall asleep to.

(The river nestled between the evergreens here? A dream.)

Who else deserves some credit and recognition?
Marisa Corcoran- Business Coach Laura Belgray- Email Expert + Unapologetic Lazy Person

Website: https://www.lindasidhu.com/

Instagram: https://www.instagram.com/linda_sidhu_quizzes/

Facebook: https://www.facebook.com/linda.spencesidhu

Other: vReveal your unique, quiz-based path to your biggest launch yet Take this 2-minute quiz and discover how to rock your next launch based on your strengths. Quiz Link: https://www.lindasidhu.com/quiztocash

Image Credits
Amaris Kristina Photography

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