We had the good fortune of connecting with Lisa Turkovic and we’ve shared our conversation below.
Hi Lisa, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
It is simply impossible to make everyone happy. This seems like an outdated notion, and maybe it is, but putting myself out there in this new artistic way was (and often still is) terrifying. I had to learn to trust myself and those closest to me when it comes to the appearance, flavor and quality of the cake art I make. Naturally, I want every customer that tastes and receives my cakes to be blown away with joy and happiness. But the truth is, you simply cannot please everyone. Especially when it comes to taste; it’s so subjective and personal. For example, I dislike salmon. I have tried it in every known prepared way. That doesn’t mean I don’t know what I like or what’s “good” just because someone else loves it. It simply means that I don’t like it; it’s not my thing. It in no way is a reflection of the worth of the chef or the kitchen staff that prepared it.
I know how much time and effort has been put into getting my recipes exactly the right texture, flavor and dimensions to create a piece of edible art that I am proud of. I am always open to feedback, of course. But I have had enough positive reinforcement at this point that when I encounter someone who isn’t a huge fan of my work, I now have enough self-confidence and esteem to smile politely, thank them for their input, and simply keep striving to create edible art that is delicious, creative and beautiful.
Alright, so let’s move onto what keeps you busy professionally?
I love finding inspiration for my cake art. From the textures in a wooden fence I see on a walk, to running my hand gently across the blooms in my favorite flower shop, I am somehow led to curate the items that will emulate the customer and their essence. I
I have ADD, and often making decisions can be difficult. It took a long time for me to learn how to balance my finances because I wanted to buy ALL THE FLOWERS and all the chocolate and toppings I see. I can see so many possibilities for the cake I’m working on, I find it so difficult to decide what to actual use. Often times I still buy more than I need, but I like having more options. Sometimes, I start to decorate a cake and find that it’s not working and I abandon the original idea. I do feel I am at the whim of something other than myself that’s assisting in the creating process.
I have always known I was a creative person, but some of the messaging I received growing up didn’t support that. I am still working on accepting that I am an artist at heart and that creativity is a huge part of who I am. All I can say so far is that I know it brings me great happiness to be able to have an outlet and platform where my ideas and visions can be perceived and hopefully bring others a moment of joy and happiness.
Who else deserves some credit and recognition?
Without a doubt, my husband Alex deserves a Shoutout! He is CEO of cake box making, taste testing, cake pan washing, ingredient getting, moral support giving, and being the best partner and human I have every had the honor of knowing.
Website: littleowlbakingcompany.com
Instagram: @littleowlbakingco
Facebook: @littleowlbakingcompany
Other: TIkTok! @littleowlbakingcompany