Meet Loren Israel | Record Producer

We had the good fortune of connecting with Loren Israel and we’ve shared our conversation below.

Hi Loren, what was your thought process behind starting your own business?
A very good question. I started out as a musician. Touring, got a record deal then a nice publishing deal and thought “I made it.” Hahaha….well suffice it to say that didn’t last too long. The lead singer of my band joined a cult.

Went back to school but never stopped my music bug. I would go to shows 6 days a week, had 3 jobs, had 5 roommates and barely got through school. Since my band did well on the local scene, I would get asked/consulted by other artists on How The Could get More People To Their Shows and make better deals and more money. Also, I did numerous charity/benefit concerts and booked bands like Counting Crows, Johnny Depps Band The Rock City Angels (who I really dig) and Blues Traveler.

A record company executive saw me out every night and started to ask me Who Is Hot? I told him, and a couple of those bands became super big. I asked for an internship. I spent 3 years…..3 years as an intern! And right then and there I started producing and developing artrists because I thought that would make me a better A&R man.

Spent about 15 years in various capacities at Capitol Records and took all that passion, experience and knowlege to forge my own direction: Evangelizing Success in the Music Busuiness.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’ve been deeply involved with several #1 songs: Hey There Delilah by Plain White T’s, The Middle by Jimmy Eat World, Animal and Everybody Talks by Neon Trees and my most recent # 1 in 2020’s Novacaine by The Unlikely Candidates. I’m very proud of all of those records and the great people involved. But what I am most excited about are all my current artists. They all inspire me. And that is what sets me apart. I have a tremendous amount of enthusiasm and passion for what I do. I am truly grateful.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Breakfast at Santuari, Toluca Lake

The Getty

Surfrider Beach, Malibu

Lunch at Lucky’s Malibu

Hike at Runion Canyon

Nap

Drinks at The Roof Garden Pennisula Hotel, Beverly hills

Dinner at Chateau Marmont

Blues at The Living Room, Jefferson Park

Dancing After Hours at Avalon Hollywood

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Doug Messinger! The greatest man I have ever met.

Website: www.lorenisrael.com

Twitter: @lorenisrael

Other: Loren@lorenisrael.com