We had the good fortune of connecting with Madeline Northway and we’ve shared our conversation below.

Hi Madeline, what role has risk played in your life or career?
Essentially, anyone pursuing a career in a creative field is “taking a risk” simply by choosing that path. However, there are no guarantees in life; even for someone with a Masters Degree and a salary job. I think the pandemic has made that very clear. So how I see it, no matter what you do in life, there is an element of risk. So why not place your bet on something that you truly love to do and are passionate about?

Your mindset is everything. So if you can condition yourself with the belief that nothing is guaranteed, even the seemingly “safe” option, the idea of taking a risk seems less daunting. The next step to risk taking is having trust. Trusting in yourself and your abilities. And trusting that things will always work out for you in the exact way and timing that will serve you. I know that may sound a bit esoteric, but at the end of the day if you move through your life and career with that point of view, you will never be left feeling disappointed.

Alright, so let’s move onto what keeps you busy professionally?
By craft I am a Photographer. That one magical word/title has opened up the world to me in a special way and taken me places, taught me things and introduced me to people that are so unbelievable.

My greatest lessons so far have been a matter of Value. What are my values? Who I choose to work with, what brands I wish to represent, how I run productions, how I treat people and how I want to be treated. I think early on some of my greatest challenges were a matter of learning how I DON’T want to run my business and learning that as an artist and a creative you hold a great responsibility. The other challenge with Value is learning to value myself, my work and my time. This must be one of the biggest struggles with artists turned entrepreneurs. When you’re doing something that you love and that fulfills you, it’s hard to put a price tag on it.

I have always been drawn to photographing women and capturing them with a sense of power and sensuality. I’m currently producing, directing and shooting for Playboy and it has been an ultimate dream come true. Working with a brand whose mission aligns with my own, pursuit of pleasure for all, in addition to the creative freedom to capture women in a way that feels empowering and sexy is so fulfilling for me. The work I’m making now is definitely a huge milestone for me and I’m so excited to see what comes next.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh man! Only one week in LA? It’s such an incredible city and there is so much to do. I think my favorite spots here are centered around nature. My favorite place here is The Huntington Library in Pasadena. It’s a magical, sprawling 120-acre outdoor botanical garden and historical grounds. I would take someone there for tea in the rose garden and to lay around in the sun under the trees for a while. Then for a bottle of wine at Good Housekeeping, the little secret bar behind Cafe Birdie in Highland Park (I’m an East-Sider) and for farm-to-table dinner at Manuela downtown.

If you don’t do a hike at Griffith Park what are you even doing here? First we’d go for a light breakfast at Figaro in Los Feliz, a little side-walk cafe. Hike at Griffith and see the Hollywood Sign (you just have to!). Clean up for dinner at All Time (share a Whole Fish and a bottle of wine), enjoy some strong cocktails at Tiki-Ti and wind up catching a performance at the iconic Dresden.

Obviously we would have a beach day, stroll around Venice and the canals. Drive up the 1 to Malibu and watch a sunset and eat some fried fish or get a beach burger and a beer at Hinano.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I first have to recognize my incredibly family. Without my parents and older sister engraining me early on with their entrepreneurial ways, it may have taken me quite a bit longer to discover what it means to making a “life” rather than make a “living”. Coming up this way, I have had this innate sense that we all have the ultimate power to create the life that we want. It’s up to you and no one else, and anything is possible with hard work and determination.

Upon moving to LA I was fortunate to meet and work with two incredible women that not only teach this but are full embodiments of the notion. Natalia Benson and Gala Darling both solidified these beliefs for me. When you grow up advocating for yourself, your career and life choices, it’s like you have a little secret with yourself. You have this knowing that you’re living in a way to support your own personal mission and create the life you want for yourself. But I think society has a way of making us feel bad for pursuing our own pleasure. Working with and learning from both Natalia and Gala has affirmed with me what I intuitively believed. That feeling good is your job, your life is what you make it. And living by mantras like such, the world will be a lot better for it and so will every person you interact with. When you operate from a place of feeling good, everyone benefits.

Website: www.madelinenorthway.com

Instagram: @Madelinenorthway

Other: Email: mad@madelinenorthway.com

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