Meet Madi + Cameron | Pilabarre Founders

We had the good fortune of connecting with Madi + Cameron and we’ve shared our conversation below.

Hi Madi + Cameron, we’d love to hear more about how you thought about starting your own business?
Madi and Cam started Pilabarre because they wanted to build something meaningful that reflected their passions and values. Madi hated the current grip socks on the market—they often had painful, overly firm grips and weren’t cute, leaving her frustrated with the lack of comfortable and stylish options. Meanwhile, Cam looked into the market and saw how large and fast it was growing, recognizing a clear opportunity for something better. From there, their thought process began with a shared desire to help people feel their best and embrace self-love, which became the heartbeat of their brand. They envisioned a business that combined their love for intentional movement—like Pilates and Barre—with a mission to inspire confidence and joy. That’s why their slogan, “Step into Self-Love,” and the uplifting designs on their products are so central—they’re reminders to celebrate your strength and journey. Beyond that, they’ve always aspired to work for themselves, creating a brand that’s more than just products; it’s a lifestyle that empowers people, inside and out. Pilabarre has blown up since then, growing rapidly as they meet the demand for high-quality, stylish grip socks that their customers adore.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What Sets Pilabarre Apart
Pilabarre stands out by offering the market’s finest premium grip socks. Their proprietary grip material blends comfort and durability, refusing to harden, hurt, or wear off in the wash—even after rigorous use. This unwavering dedication to quality and performance sets Pilabarre apart, and the team takes pride in delivering that excellence to customers daily.

What Excites the Team
The Pilabarre team is energized by the brand’s growth as both a business and a community. Madi shines in steering social media, crafting content, and forging connections, while Cam masters the intricacies of systems, inventory, and shipping. Their complementary strengths fuel a shared vision: a brand that transcends products to become a lifestyle. Watching their community embrace Pilabarre’s ethos keeps them motivated and moving forward.

Their Journey
Pilabarre has grown with the support of our community. We focus on organic growth with little to no adspend. Madi and Cameron focus on fostering the relationships they build with their consumers and studios to grow into a household name.

Overcoming Challenges
Entrepreneurship may seem easy but there are ups and downs to it. When we first started Pila in Dallas, we lived in our warehouse. We went all into the business and had to cut expenses where we saw fit. We had no central AC in the Dallas summer and no heat in the cold winter. We also work 14-16 hours almost every day to bring our vision to life.

Lessons Learned Along the Way
Through Pilabarre and prior ventures, we’ve uncovered the power of perseverance, adaptability, and community. Each experience has reinforced that setbacks are stepping stones, and staying true to our best selves drives success. These insights have not only built Pilabarre but also shaped Madi and Cam into sharper entrepreneurs and stronger individuals.

Their Message to the World
Pilabarre’s heart beats for empowerment, inspiring people to embrace self-love. Madi and Cam are devoted to cultivating a community that radiates confidence, celebrates personal journeys, and strives for greatness. Their message is clear: wherever you stand, take pride in yourself—they’re here to cheer you on, Pilabarre socks and all. The brand champions inner and outer strength, uplifting its community every day.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We are not based in LA! We did have an incredible influencer event there! We had the best day so I can briefly walk you through what we did.

When we landed we went straight to Bluey’s and had a yummy breakfast before heading to the Pilates Cave! We hosted a pilates and pasta event there last summer for a collab we did with Pasta Confidential! We had Jon and Vinnys for the girls to eat after class and had the best time!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
We dedicate this shoutout to each other—Madi and Cam. Pilabarre was built on the love we have for one another, and that love is woven into every part of our brand. It’s the foundation that keeps us going.
We must also give a heartfelt shoutout to our incredible community. Their constant support, positivity, and enthusiasm inspire us daily to create better products and push Pilabarre forward. We wouldn’t be here without them.

Website: https://pila-barre.com/

Instagram: https://www.instagram.com/pila.barre/

Other: https://www.tiktok.com/@pila.barre