Meet Melanie Hachey | Cofounder & Creative Director

We had the good fortune of connecting with Melanie Hachey and we’ve shared our conversation below.

Hi Melanie, how do you think about risk?

Taking risks is crucial for realizing your dreams. Without taking risks, I would never have become an entrepreneur. Risks can manifest in various forms, but for me, it meant stepping out of my comfort zone. At the time, I held a fulfilling role in a Fortune 500 company with a promising career trajectory, yet I was unhappy. I embarked on a months-long introspection to identify my passions, which ultimately led me to the beauty industry. After much contemplation, I made the bold decision to leave the security of my five-year tenure at the company and pursue my passion. Without taking this risk, I would not be where I am today.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Wonderblush is all about making your daily beauty routine super easy and effortless. We create makeup essentials that are designed to be a no-brainer to use. We’re big on wearable shades that are not only versatile but also super flattering. We believe they’ll quickly become your go-to products for self-care.

We take immense pride in being a brand hailing from the beautiful city of Montreal, Canada. Our roots in this vibrant and diverse city influence our approach to beauty. In fact, we wholeheartedly embrace our francophone heritage, and you can see this reflected in our packaging. Our product names and shades feature a delightful touch of French, adding an elegant and unique dimension to our brand identity.

We like to think of ourselves as the perfect blend of elegance and simplicity. Our products are not only aesthetically pleasing but are also crafted with sustainability in mind. We prioritize eco-friendly practices by utilizing materials such as Post-Consumer Recycled (PCR) and aluminum in our packaging.

We’re firm believers in the significance of makeup that not only enhances your appearance but also offers effortless application, thanks to comfortable textures and versatile shades that seamlessly integrate into your daily routine, simplifying your beauty regimen.

Confronting the challenge of leaving behind a thriving career in an entirely distinct field and embarking on the journey of starting afresh in a domain where my prior experience was non-existent was undeniably tough. I must acknowledge that not everyone around me comprehended or wholeheartedly supported my decision.
Nevertheless, in the face of skepticism and uncertainty, I held a conviction that this career change was the correct course of action for me. This journey necessitated a profound shift, one that demanded setting aside my ego and honing in on a singular objective. My goal was to immerse myself in the world of makeup and accumulate the kind of experience that could only be acquired through hands-on involvement and learning.

I firmly adhere to the principle that expertise is built through experience. To me, it’s crucial to immerse oneself in a field, become proficient, and gain an in-depth understanding before venturing into creating something truly meaningful. This foundation of knowledge and skill not only forms the bedrock of my brand but also ensures that what I offer is not just a product but a reflection of my genuine belief in its value and quality.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.

Regrettably, I’ve yet to have the opportunity to visit Los Angeles personally. However, I’ve heard that one of my absolute favorite restaurants, Terroni, can be found there. Given the chance, I would most definitely make it a point to dine there.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate this shoutout to my incredible husband, who not only shares my life but also stands as my steadfast business partner. Throughout our journey together, he has been a constant source of belief in my abilities and has offered unwavering support as I passionately pursued my dreams.

Together, we’ve embarked on the thrilling adventure of exploring new ideas and turning them into reality. It’s a joyful journey where we jump headfirst into the creative process, and I am continually amazed by his dedication and enthusiasm. Working alongside him is not only professionally rewarding but also an absolute blast – we share so much fun and excitement in every project we undertake.

Website: www.wonderblush.com

Instagram: https://www.instagram.com/wonderblush/?hl=en

Facebook: https://www.facebook.com/wonderblush/

Image Credits
photographer: @ericlamothe.ca – https://www.ericlamothe.ca/